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How to Increase Instagram Customer Engagement: 8 Proven Ideas

7 min read

image of Instagram like icon and Instagram comment icon over product photo of an art print on purple background

Do you want to make your Instagram page a gold mine? If your answer is yes, then this post will be really useful to you! As you know, Instagram keeps on being one of the favorite places for private business. Research papers have even been written on the connection between Forbes’ top companies and their Instagram practices… and how this affects customer engagement!

Guided by this information, productive marketers are constantly trying to level up their strategy and find their potential buyers. That`s why we would like to share with you 8 ideas that will help increase not only customer engagement but also your revenue. Let`s get down to business.

1. Create Unique and Interesting Content

In short: give customers a reason to follow you.

Brands that show a bit of humanity and humor achieve success but at the same time, you should be sure that the content makes sense for your audience.

You can take followers behind the curtain and show them the process of producing. It will help you to understand your followers better.

You can also use social media posts from another individual or business that contains their content and add your commentary in the post and it will help to increase the content’s value for your followers.

If your content is interesting a lot of people will share it with others which will further increase your sales and customer engagement!

Nike is a master at creating interesting content that is relevant to the modern social issues.

2. Utilize the Power of Hashtags

Hashtags make your content more accessible to a wider audience and this can help to attract new customers.

Choose hashtags that are relevant to your product or service area and therefore you will be able to connect with clients who have similar interests and needs.

For example, there are various brands, such as Chanel or Dior, that have millions of followers, but they also have thousands of mentions because of hashtags.

3. Use Great Images With Every Post

It`s important to impress the audience with quality photos and videos that highlight your products and your brand’s core messages.

You can express this by focusing on certain color schemes, on colorful or minimal themes, and on the type of content you post.

In SocialMediaToday it is said that image and video posts receive more likes, comments, and shares.

Your photos need to be sized correctly. Besides, try to enhance your images with the right tools.

Use natural light and unique frames. 

As marketers want to make the ideal photo, photo editing apps provide a lot of features to help users with this issue. Edited images look more attractive to buyers.

Victoria’s Secret does a great job showcasing its products and translating its values through photos on Instagram.

4. Run an Instagram Contest to Increase Sales

If you want to boost your followers with just one post, this variant is the best for you.

Besides, it’s natural that people like winning free things. There are different contest ideas and these are some of them:

  • Your followers need to write some comments or like your post to enter your contest. It is the most basic of the Instagram contests;
  • User-generated content. Potential customers create their posts and tags your business;
  • Users tag a friend and then become participants of your contest.

5. Don`t Forget About Analytics

You need to review analytics thoroughly to improve your business account on Instagram. It helps you to see when your followers are very active. Knowing this information you can form the schedule of posting photos or videos!

All of the Instagram Insights you need are inside your business account Professional Dashboard. Creator Accounts also have access to these numbers!

The photos that get the most likes give you a hint of what attracts your audience the most. Besides, you can monitor the number of  “profile visits” your profile has received.

If you want a quick look at your current engagement rate on Instagram, Tailwind’s Instagram analytics tool tracks all your engagement on Posts and calculates your engagement rate for you in real time. You’ll always be able to health-check your Instagram content, and improve your strategy!

Curious? Get a free trial of Tailwind for Instagram!

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6. Create Interesting Captions

Marketers who share information with captions encourage consumers to leave likes and comments on a post.

With these captions, you give information about your brand including your products, their price, quality, etc.

They have to leave a sense of curiosity, urgency, or inspiration.

For example, you can get people interested in a sale and describe everything about it, about the sale amount and how customers can get it.

You can also add some emojis.

Need some inspo? Check out Create and Cultivate’s peppy caption promoting their Content Camp!

7. Communicate With Your Followers

One of the best ways to increase customer engagement is to interact with people. Try to reply to comments and this will make your clients feel special and appreciated. They will have a desire to be your customers and will communicate with your account regularly.

Try to answer the questions as fast as possible. It will show that you are caring about your consumers and you appreciate that they have chosen your brand.

It`s easier to understand this in the following situation: you have decided to learn Spanish and you are looking for a Spanish tutor

Of course, you will choose that one that will react to your messages because feedback is a really important thing for every person. It means that not only you are interested in the process of studying. That`s why this connection between the brand and its customers is so essential.

Are there some other variants of interaction with your audience? Yes, of course. You can share or repost the content of your customers. For example, if someone tags your shoe brand in a post about the latest fashion tendencies, toss that post up in your story.

8. Use Instagram Ads to Engage More Customers

Instagram sponsored ad layout from Instagram

Instagram ad campaigns help to promote your business and sell your products.

This social media is a wonderful place to experiment with paid advertising. Different ad formats are available, from carousel ads to video ads that allow marketers to tell more about their brands. Ads have to reflect the interests of your audience.

Summing Up

To sum up, we`d like to say that utilizing these ideas would help you significantly increase customer engagement and consequently take your business to the next level. Everything is in your hands! Experiment and find the perfect formula for reaching success on Instagram.

Psst…this Pin was made in seconds with Tailwind Create! Try it out for yourself!

Haley Osborne

Haley Osborne is an active freelance writer. She is interested in management, web design, and writing. Regularly touches on the topics of self-development and modern trends. Her goal is to provide quality and inspiring content.

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