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A Helpful Guide to Pinterest | Everything You Need to Know in 2023

How does Pinterest work? So glad you asked! Pinterest is a giant Pinboard (think old-timey cork board with push pins) for all the ideas and products people like to save.

Oh, and it is a LOT of fun. Pinners spend hours looking for ideas! But, they’re not JUST hoarding those ideas. The people who use Pinterest are doers and buyers. They try new recipes, experiment with DIY projects, collect money-saving tips, and plan everything from remodels to purchases and parties.

Read on to learn all the basics of how Pinterest works. Here’s what we’ll cover:

How Does Pinterest Work for Users (Pinners)?

People use Pinterest to save ideas, products, to collaborate with friends, and to bookmark things to read later. Pinning is typically a solitary activity where Pinners browse and save ideas and products that will help them improve the quality of their lives, their work, health, and even their wardrobe or hairstyle!

It’s different from truly “social” networks where people share information and images about themselves and their personal or professional lives.

Facebook and Instagram are about presenting the best version of you to the world.

Pinterest is for inspiration to transform yourself into the best version of you.

Instagram is about presenting your best self to the world. Pinterest is inspiration to become it. Click to Tweet

How Does Pinterest Work for Marketers, Businesses, E-commerce, and Bloggers?

People save and click on Pins up to 90 days before they are ready to act. What all this early planning means for marketers is that their products and services can become an option for consideration very early on in the buying process.

With 75% of all the content on Pinterest coming from brands, people are very open to branded content as long as it is useful and attractive.

Product Pins allow Pinners to see your updated product inventory right on Pinterest. Connect a Pinterest catalog that pulls from your product feed and apply for Verified Merchant Status for even better exposure for your products.

Pinterest is the number two driver of social traffic to websites. When you and others share Pins that link to your website content, you’re adding more and more opportunities for people to find you and come to your website.

There’s no reason to feel like you’re too late to the game, either. While some well-known brands are having great success with their Pinterest marketing, 97% of all searches are unbranded – meaning even a relative unknown can be discovered by new customers who are ready to buy!

What is a Pin on Pinterest?

A Pin is a visual representation of a product or idea which someone saves for later use on a Pinterest Board. Each Pin is composed of four elements:

  1. An image
  2. A link
  3. A title
  4. A description

When someone clicks on a Pin, it will enlarge to show the full image and description. If they click again, they will be taken to the link associated with the Pin – usually a blog post or product page with more information than can be included on the Pin. Your Pins can be saved to other Boards owned by other Pinners.

What is a Pinterest Board?

A Pinterest Board is a collection of individual Pins. Pinterest Boards give you a way to organize ideas.

For example, you might create Boards to organize ideas about a bathroom remodeling project, a vacation or trip you are planning, books you want to read, or recipes you want to try.

Pinterest Boards are always owned by one Pinner, but they can be shared. A shared or “group” Board allows other Pinterest users to add Pins to the Board.

How do Group Boards work on Pinterest?

Shared boards are commonly called “group” Boards. They’re useful for collaborating and getting feedback from friends, business partners, clients, and family. Not sure which outfit is best for your high school reunion? Your BFF can chime in and even add her own Pins as suggestions.

Secret Boards and the Pins on them are visible only to you and anyone with whom you share the Board. They’re perfect for planning surprise parties, sharing research, or for any other “just between us” purpose!

A Pinterest Profile can hold up to 500 Boards – though it’s hard to imagine how anyone would keep track of that many Boards!

The difference between Boards and Pins on Pinterest

What is a Pinterest Profile?

Your Pinterest Profile holds all your Boards, your Pins, and all your settings. Some of the information that appears publicly include:

  • Your username: appears as the words after https://pinterest.com when you go to your profile.
  • Your first and last (optional) name or business name: appears in bold letters at the top of your profile.
  • The profile description and website URL also appear prominently on your profile.
  • Follower and Following counts.
  • Monthly views
  • Your picture.
  • Saved Pins (Pins from other people’s sites)

How Does Pinterest Work When I Follow People or Boards on Pinterest?

When you follow a Profile or a Board on Pinterest, you’re telling Pinterest you want to see more of that. So, their Pins will start to appear in your home feed. These signals you give to Pinterest also allow it to show you “picked for you” Pins it thinks you may like.

If I “Follow” Airbnb, I will see some of their Pins in my home feed, and Pinterest will know I’m interested in travel and will show more travel Pins in my feed.

What Does it Mean When Someone Follows Me on Pinterest?

See above. 🙂 It’s great to have followers on Pinterest – your Pins will likely get more exposure and the social proof can be powerful, but Pinterest doesn’t serve up everything that is Pinned by the people and Boards you follow in the order it was Pinned. Not anymore.

Also, your Pins may be seen by people searching – whether or not they follow you.

Followers are good – but traffic from Pinterest is better. Try not to worry too much about your follower count and make sure your Pins are optimized for search instead.

Pinterest Feed
How does Pinterest work when you follow people? In the Pinterest home feed, you should see a mix of Pins from people you follow, Pins picked for you, Pins chosen for particular Boards, and Pinterest ads.

How do Pinterest Saves or Repins Work?

You can Pin an image from around the web, or you can “Save” an image that’s already on Pinterest to your own Boards.

Pinterest Save button
Click the big red “Save” button to add the Pin to one of your Boards.

How Does Pinterest Work If I Have a Business Account?

If you’re using Pinterest for your business, you should have a business account. You can convert a personal profile into a Pinterest business account to get detailed analytics on the performance of your account. and to advertise on Pinterest. It’s free to have a business account and aside from enabling analytics and the ability to advertise, it functions the same as a personal account.

How to Promote on Pinterest?

There are a lot of organic ways to promote your pins, like using Pinterest SEO, linking to your website, and featuring it in your email sends.

The only other way to promote your pins on Pinterest is to participate in their ad program. Here is a great guide from Pinterest itself on starting out their ad program. It can be a great option as well, considering the great metrics Pinterest is showing for conversions.

How Can I Make Pinterest Work for My Business?

So many things! Pin regularly, have a strategy, utilize group Boards, and sign up for Tailwind Communities for greater reach! Also you’ll want to keep an eye on your analytics.  If you’re a blogger, here’s how 8 successful bloggers get traffic from Pinterest.

A free trial of Tailwind for Pinterest is also a good start.

More Pinterest 101 Articles:

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How to Delete Boards and Pins on Pinterest in 5 Steps!

Looking for how to delete Pins on Pinterest – or perhaps the best practices for deleting Pinterest Boards? Maybe you just want to know how to unpin on Pinterest permanently. We’ve got all the answers and how-tos you need.

In this post, we’ll give you step-by-step instructions for how to delete Pins and Boards from your phone or on desktop.

Most importantly, we’ll help you decide if you really need to delete those Pins – or if there’s a better way to handle your content.

What happens when you delete a Board on Pinterest?

When you delete a Pinterest board, you permanently lose all its Pins and any followers of that Board.

If you delete Pins, they’re also gone forever. Since deleting Pinterest content will impact your followers, don’t take the decision lightly. In fact, there are only three reasons you should delete Pins or Boards!

The Three Reasons for Deleting Pins or Boards on Pinterest

Tread carefully before going on a deleting spree! There are only three instances in which deleting content is absolutely necessary:

  1. You Pinned something that could get you in trouble. Things like spam or content that goes against community guidelines.
  2. You have a typo on your image. Glaring typos can affect Pin performance, so double-check your text before Pinning.
  3. An influencer deal has expired. Outdated offers can create disappointment. You don’t want that to negatively impact your brand. Though keep in mind that if anyone has reshared your Pin, those will remain.

If your reason for deleting your Pin isn’t listed above, chances are you’d be better off with a less permanent solution for removing boards and Pins – like archiving!

Archiving Pins and Boards Vs. Deleting

Archiving Pins are a fast, temporary fix for how to remove Pins from Pinterest.

Archiving Pins or Boards makes them invisible to your audience, and you won’t get notifications or recommendations about saved Pins or Boards while archived.

However, if you change your mind, you can always unarchive them! Plus, archiving saves your time when making content if you can reintroduce the pin later.

To archive a Board or Pin, just tap the edit icon (gray pencil) and click “Archive.” When you scroll to the bottom of your Boards, you’ll see the archived section.

To unarchive a Board or Pin at any time, just tap edit again and click “Unarchive.”

Archive board message on Pinterest

How to Delete Pins in Bulk in 7 Steps 

Sometimes Pinterest users want to do a little spring cleaning or focus on their most beautiful Pins. While we don’t recommend this – it’s more useful to spend your time creating new content – it’s not hard to do.

Here’s how to remove multiple Pins from a desktop: 

  1. Select “Boards” 
  2. Select the board with the pins to be deleted
  3. Click the Filter icon in the top right corner
  4. Click “Select Pins to Move or Delete
  5. Select the pins to be deleted ( a red outline will appear around selected pins)
  6. Tap the red “Delete” button at the top of the board
  7. Confirm “Delete
Tap edit on Pinterest and then Select Pins to Move or delete
Select all the pins you'd like to move or delete, and then select delete at the top of the page

How to Delete Multiple Pins on the Pinterest Mobile App

You can also manage your Pinterest account from mobile, which includes the move copy, delete, and archive features!

Here’s how to delete Pins on the Pinterest mobile app: 

  1. Open the Pinterest app and go to your page.
  2. Select the Board with the Pins to be deleted
  3. Tap “Select” in the top right corner
  4. Select the {ins to be deleted ( a black outline will appear around selected Pins)
  5. Tap the trash can icon
  6. Confirm Delete
Delete multiple pins on the pinterest app by going to your board, tapping select and selecting all pins to be deleted.

How to Delete a Pinterest Board

To delete a Pinterest Board or Boards from desktop, here’s what to do:

  1. Open Pinterest and go to your page
  2. Select the Board to be deleted
  3. Click Edit (pencil icon) on the far left
  4. Click the grey “Delete” button
  5. Confirm “Delete Forever
To delete a board on pinterest, tap Edit, and then Delete at the bottom of the window.

To delete an individual Pin:

  1. Find the Pin you want to delete 
  2. Tap “…” at the bottom right
  3. Tap Edit Pin and then Delete
  4. Confirm Delete

delete a pin on pinterest mobile by selecting edit and then delete

How to Delete a Board on Pinterest Mobile App

  1. Open the Pinterest app and go to your page
  2. Tap the Board to be deleted
  3. Select “” in the top right corner, then the “Edit” button
  4. Scroll all the way to the bottom and select “Delete Board
  5. Confirm “Delete Forever

Psst… thinking about deleting a group Board? You’ll find instructions and more details in “How to Find, Join, and Pin to Group Boards!”

Check Out Our Pinterest for Business Webinar For More Tips!

Want to make the most out of your Pinterest account? View our FREE Pinterest for Business webinar!

In this training session, you’ll learn how to:

Plus tons of other incredible information! What are you waiting for?

Start Scheduling Pins to Pinterest 

Ready to make marketing on Pinterest a snap with Tailwind’s publishing tool? Sign up now to start scheduling Pins to the Boards you love. ❤️

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How to Add Pins to Pinterest: A Beginner-Friendly Guide!

Are you just starting out with Pinterest marketing and unsure how to add Pins to Pinterest? No worries, we all have to start somewhere… that’s why we put together this handy guide!

We’ll be covering all the different ways you can add Pins to Pinterest on both desktop and mobile.

With this beginner-friendly guide, you’ll learn how to add a Pin to Pinterest in no time!

This blog post will help you learn how to add a Pin to Pinterest in 3 easy methods.

Plus, we’ll go over how to save and schedule Pins using the Tailwind Browser Extension.

Sound good? Then let’s learn how to add stuff to Pinterest!

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How to Add to Pinterest in 3 Easy Methods

You might be asking yourself, how do I Pin on Pinterest? We’ve all been there!

Here are a few ways you can easily add a Pin to Pinterest:

  • Upload your own photos or videos to Pinterest
  • Manually Pinning to Pinterest from a website
  • Using a browser button to add Pins to Pinterest

This post will go over each of these methods in more detail including steps for Pinning and useful tips!

How to Pin a Photo to Pinterest from Your Camera Roll

You might be thinking, how do you Pin a picture to Pinterest? Great news: you can create a Pin with photos and videos from your computer or your camera roll via the Pinterest mobile app.

Related Reading : The Ultimate Pinterest Image Size Guide

First, let’s cover desktop:

How to Upload Pins to Pinterest From Desktop

With these simple steps, you can add Pins to Pinterest using your desktop computer:

  1. Log in to your Pinterest account
  2. Click the Create button in the top left menu bar
  3. Select Create Pin
  4. Click the arrow icon (in the grey box) to upload the photo or video file from your computer
  5. Add a Pin Title and Pin Description
  6. Copy and paste your Destination URL (where you want to send Pinners who click this Pin)
  7. Tap the “Select” drop-down menu at the top of the pop-up screen to select a Board to save your new Pin to
  8. Click Publish immediately or Publish at a later date (you can choose any date up to two weeks out)

How to Add Pictures to Pinterest App

Learn how to add your own Pin to Pinterest with the Pinterest mobile app. This process is the same for both Android and iPhone versions of the Pinterest app!

Steps to add pictures to Pinterest app:

  1. Open the Pinterest app
  2. Tap the plus icon at the bottom of the screen
  3. Select Pin
  4. Select the image you want to use from your camera roll, or tap the camera icon to take a new picture
  5. Tap Next
  6. Give your Pin a title and description
  7. Add the Destination website (where you want to send people who click on this Pin)
  8. Choose a Pinterest Board (and a Board Section) to save your new Pin to Pinterest

How to Pin Something on Pinterest From a Website

Don’t have an image or video of your own to Pin? No worries – you can Pin from a website.

You can use Pinterest to find an image and create a Pin on your Board. This is especially handy for Pinning your favorite articles and recipes!

The following explains how to use URLs to create Pins for your Boards on desktop and mobile.

How to Pin on Pinterest From a Website with Desktop

Here are quick and easy steps to Pin to Pinterest from a website using the URL:

  1. Log into your Pinterest account
  2. Click the Create button on the top left menu bar on your screen
  3. Select Create Pin
  4. Select “Save from Site” at the bottom left corner and paste the URL of the website you want to Save
  5. Click the right arrow icon and wait for available images to load
  6. Select an image and then “Add to Pin” in the top right corner
  7. Add a Pinterest title and description, select a Board to save it to (or Create Board to create a new one)

How to Pin Something From a Website to Pinterest in the Mobile App

Wondering how to add a Pin from a website using the Pinterest mobile app?

Follow these steps that are similar for Android and iPhone versions of the Pinterest mobile app:

  1. Open the Pinterest App
  2. Tap your profile picture at the bottom of the screen
  3. Tap the plus icon at the top right corner of your Pinterest page
  4. Select Create a Pin
  5. Tap the globe icon and paste the website URL
  6. Tap Search (Android) or Go (iPhone)
  7. Select an image to accompany your Pin
  8. Tap Next
  9. Select a Board to save the Pin to

Save Images to Pinterest with a Browser Extension

With a browser extension, you can add Pins to your Boards from images on a web page or social media.

If the site has Pinning images enabled, you can hover over each and click the “Pin It” button that pops up. Or, you can save time and scrolling with the browser extension!

We will go over the two browser extensions that work great for this in the sections below.

Practice Pinning from a website here :

There are two browser extensions you can use to add a Pin to Pinterest from the web: the Pinterest Browser extension and the Tailwind Browser extension.

How to Post a Pin to Pinterest with the Pinterest Browser Extension

Installing the Pinterest browser extension is easy and it’s available for Chrome, Firefox, and Microsoft Edge. Having trouble? Click on the image on the right to visit the Pinterest help page.

As you’re visiting websites, click the Pinterest logo in your browser. Choose an image for your Pin and select a Board to save it to.

Pinterest Browser Extension

Save and Schedule Pinned Images from the Web with Tailwind Browser Extension

With the Tailwind Browser extension, you can save images from websites to your drafts, or schedule them immediately!

As you come across a website you’d like to Pin, hover over the image you’d like to add to your Pinterest Boards.

Select the Tailwind “Schedule” button that pops up. Select the Board you’d like to add your Pin to.

Type your Pin Description. Save for later, or add to your Pin Publisher Queue right then and there!

Conclusion: How to Pin Stuff on Pinterest (3 Methods!)

So how do you add things to Pinterest? Adding Pins to Pinterest is easy with these 3 methods of Pinning:

Upload your own Pin, manually Pin from the web, or by using a Browser extension.

Ready to take the next step in your Pinterest education journey? Don’t wait – watch our FREE webinar!

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Schedule Your Pinterest Pins with Tailwind!

To save time, schedule your Pinterest Pins with Tailwind! Our Pin scheduling tool helps you schedule and publish Pins at the times when your audience is most likely to see them and engage.

Want to try it for yourself? Snag a [sc name=”free-trial-of-tailwind-for-pinterest”] now – no credit card required.

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How to Find, Join, and Pin to Pinterest Group Boards

Do you use Pinterest Group Boards in your marketing strategy?

While they don’t work the same way they used to, there are still plenty of ways to use Group Boards for your business.

AND there’s a new way to get many of the benefits you used to get from Group Boards. Intrigued yet?

What is a Pinterest Group Board (And How Does it Work?)

Pinterest Group Boards (also known as collaborative Boards) are shared Pinterest boards that multiple Pinterest users Pin to. The Board is owned by one Pinterest user who has given other Pinterest users permission to add Pins.

Here’s how you can tell whether a board is a Pinterest group board or a regular board, with examples from tavernatravels’ Pinterest page:

A regular Pinterest board will list the title and number of Pins on the preview.
A group Pinterest board will show the icons of other Pinners invited to the board. You’ll also see a join button under the description.

If you’ve joined a Group board, you can invite other Pinterest users to it unless the Board owner has indicated otherwise in the rules.

Interestingly, when you follow a Pinner, you only follow their non-Group Boards and the Group Boards they own.

By default, you don’t follow Group Boards they belong to, but you can visit their profile and follow them one by one if you’d like!

Why Use Pinterest Group Boards?

Pinterest Group Boards were created to help Pinners collaborate with people they know. In the past, people used Group Boards to increase the distribution of their Pins, as people following any of the members of your Group Board would be more likely to see your Pins in their feed. 

Since that was not the intention of Group Boards, Pinterest has started limiting the distribution of Pins in Group Boards to the members of that Board only – encouraging true collaboration.

Who Benefits From Sharing Boards on Pinterest?

Wondering how you can use collaborative Boards on Pinterest to your advantage? Here are some ideas to get you started! 

  • Trip planning – invite your traveling companions to submit ideas for things to see and places to visit. Comment and “like” ideas that appeal to you.
  • Party planning – share themes, games, and decor ideas and get feedback.
  • House hunting – share homes, styles, decor with your real estate agent.
  • Support group – going through something tough? Enjoy finding and sharing uplifting content? Start a Group Board.
  • Brainstorming ANYTHING – Share ideas for a work project.

You get the idea (and the differences between group board and private board)!

How to Find Group Boards on Pinterest

There are four easy ways to find collaborative Pinterest boards. Below, you’ll find detailed instructions on each method!

1. Conduct a Pinterest Board Search

A Pinterest Board search is often the first place to start. It’s easy to do, if a little time-consuming. Here’s how:

  • Type a subject relevant to your Pinterest account into the Pinterest search bar
  • Refine search results by tapping the Filter button to the left and selecting “Boards”
  • Look for Boards in the search results. Profile icons don’t appear anymore, so the number of Pins may be a good hint!

2. Check Out Your Competitors’ Pinterest Group Boards

Try looking at other Pinterest profiles in your industry to see which group Boards your competitors are contributing to!

Here’s how to find collaborative Boards on Pinterest that your competitors have joined:

  • Go to their Pinterest page
  • Click on “Saved” to see their Boards
  • Look for multiple profile icons next to the Pinterest Board title

3. Search Facebook Groups for Pinterest Board Owners

You can also check out a number of Facebook groups full of people who are looking for group Board contributors.

You’ll find a number of industries, niches, and topic-specific groups in Facebook search results.

Request to join groups that are most relevant to your Pinterest account topics – these are going to be the best Pinterest group boards for your marketing strategy.

4. Use a Pinterest Group Board Search Engine

An easier way still is to use Pingroupie.com. If I want to look for marketing Boards to join, I type in “Marketing” and scroll through the results. The “Score” (out of 100) is based on things such as repin rate, number of collaborators, follower growth, etc.

I’ll look for a board without too many collaborators, but lots of followers. Remember, you’ll still need to take a look at each to check for quality.

And you’ll still want to check your Tailwind Pin Inspector after joining to make sure your Pins are doing well here!

There are also a number of blog posts with lists of group Boards. Check out some from this Pinterest search.

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How to Join a Pinterest Group Board

The most simple way to join group boards is to look for Boards with the “Request to join” button. Those are the ones most open to new members. 

Some Group Boards may also have instructions for joining in the Board description.

How to Pin to a Group Board on Pinterest

Pinning to a Group Board on Pinterest works the same way as a regular Board. Just select the collaborative Board, and tap the plus icon to the right to Pin your content!

How Do You Create a Group Board on Pinterest? 

Want to turn an existing board into a group board? Here’s how to do it:

  1. Go to your Pinterest page
  2. Select the Pinterest Board you want to transform into a Group Board
  3. Tap the Plus icon under the Board title at the top of the page
  4. Invite collaborators by searching their name or email address on Pinterest

On this pop-up, you can also create and copy an invite link to send to collaborators, as well as set collaborator permissions.

Pinterest Group Board Collaboration Options

When you look at Pins in a Group Board on mobile, the option to comment is front and center in a way you won’t see on Pins from non-Group Boards.

And your comments are only visible to other members of the Board.

When it comes to Pins on non-Group Boards, you can comment or upload photos, but the option is not as prominent, and any comments and photos uploaded are public.

Get Feedback with Pinterest Group Board Reactions

Pinterest is adding reactions to Pins in Group Boards to make it easy to give, receive, and even SORT feedback on ideas.

Choose from a heart, clap, lightbulb, question mark, or thumbs down to give your feedback in an instant!

Then click on the heart drop down (if you have it) to sort Pins in the Board by things like recency, most reactions, most comments, and custom. Way to get a quick look at how your ideas are being received!

A Source of Quality Content to Share

If you’re in a group Board where all the members share only quality content that is relevant to the theme of the group Board (no weight loss Pins in the “How to start a blog” Board, please!), you can find content you might want to read or Save or schedule for later

You’ll always want to check the links before sharing to make sure it goes to the right place. And remember, the biggest impact on the success of your own Pinterest marketing is for you to share your own new ideas.

Are My Group Boards Working for My Pinterest Account?

While Pinterest has indicated that Group Boards are not meant to aid in content distribution, some Pinners still find them useful.

Find out for yourself if your Group Boards are still working well by going to your Pin inspector and filter by Board. Not yet using Tailwind? [sc name=”Pinterest Signup – Text Link” ]

How to Leave a Group Board

No hard feelings if it’s just not working for you anymore! Simply click on the image of the group member on the Group Board, find your name and click the “Leave” button.

When You Can’t Find Quality Pinterest Group Boards

Try Tailwind Communities! Communities allow you to collaborate with others in your niche and are currently free to use.

Tailwind Communities don’t replace Pinterest Group Boards – they both have a place in your Pinterest marketing! Each can help you find and collaborate with content creators, business partners, and more.

Ready to try it out? Find your first Community now.


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How to join collaborative boards on Pinterest

What is Pinterest SEO?

I know, I know. Pinterest is our escape, our happy place. So when you mention Pinterest and SEO (Search Engine Optimization) together, unless you’re an SEO pro, you’re probably cringing just a bit right now!

No worries, you won’t find any tech speak here, just tips to help you get your content found on Pinterest. In fact, it’s possible that SOMEBODY (me) spent a good many hours reading and re reading the Pinterest Engineering blog in an effort to pull out some gems and distill them down just for you. Intrigued? Good!

Is Pinterest SEO Worth My Time?

Sure is! Since Pinterest is a visual search and discovery engine, it shares a lot more in common with Google and other search engines than it does social media sites like Instagram.

For instance, like Google, Pinterest can be a powerful driver of qualified traffic. In fact, it’s long been the #2 driver of social traffic, and for many Tailwind members, it’s the number one source of website traffic – period.

BUT, If you want people to see your content on Pinterest and you want to generate more traffic from Pinterest to your site, you need to help Pinterest distribute your content to the Pinners who want it.

And while follower engagement IS a factor in the distribution of your content, Pinterest is actively seeking your help to determine where to show your content in search, the home feed, and related (or “More like this”) Pins. That’s where Pinterest SEO comes in – and that’s where there is a lot you can do to improve your content’s SEO.

What is Pinterest SEO?

Since Pinterest is at heart a search and discovery platform, optimizing your Pins, profile, and content for Pinterest is very similar to optimizing for Google. And just like with Google, the uptick in traffic from your hard work may not happen overnight, but it will happen.

Note: We’re attempting to present many of the factors shared publicly on Pinterest’s Engineering blog, but there may be others which are not publicly shared. If you stick with these suggestions and always aim to help Pinterest create a platform full of high-quality, fresh, engaging content, you’ll go far!

Here’s What You’ll Learn:

  • Pinterest SEO Factor #1 – Keywords
  • Pinterest SEO Factor #2 – Interests
  • How to Check Your Own Pins for SEO
  • Pinterest SEO Ranking – How to Get Your Pins at the Top
  • Personalized Search Results – Why No Two Pinners See the Same Pins in Search
  • How People Search on Pinterest
  • How to Do Pinterest Keyword Research
  • Why Your Website Matters to Pinterest Search

If you prefer to watch a lively discussion on this topic with me, Jeff Sieh, and Jennifer Priest, you’re in luck!


Pinterest SEO Factor: Keywords

SEO and keywords go together like PB&J, but unlike the iconic sandwich, things can get a little overwhelming here – and fast. Not to worry! Here (not necessarily in order of importance/impact) is where Pinterest looks for your keywords in order to decide if your Pin should appear for a certain search query:

  1. Pin Title
  2. Pin Description
  3. Board Name
  4. Board Description
  5. Linked Page Title, Description, Main Text
  6. Search Queries that frequently lead to clicks on that Pin
  7. Name of objects detected in an image
  8. OCR – optical character recognition
  9. Lexical Expansion – similar words and phrases

1. Keywords in the Pin Title

In this example, the Pin Title is “How to Write Email Marketing Subject Lines.”

The Pin Title must be set manually when you schedule a Pin on Pinterest.

If you schedule your Pins with Tailwind, we will attempt to pull a good title from your website meta data.

We recommend you review Pin titles before you schedule to make sure they follow Pinterest’s best practices:

  • Support SEO by using keywords – Pinterest uses the words in your title to determine when it appears in search.
  • Don’t repeat the description text – use the title to focus on the content of the Pin, while using the description to give MORE context and detail.
  • Take care not to sound “click-baity” (in fact, don’t use the word “click”).
  • Think of it as a compelling headline – encourage Pinners to click by supplying relevant details about the linked content.
  • Put the most important text at the beginning – the first 30 of your 100 characters are most likely to appear in the feed. 

2. Keywords in the Pin Description

The Pin description is where you want to include additional keywords relating to your topic, while also giving more context to what your Pin – and the link it leads to – are about.

If you need keyword inspo, try entering your topic in the Pinterest search bar! You’ll see various options of what people are searching for on Pinterest that would make great keywords to use!

If you’re struggling with your Pin description, you can also use Tailwind Ghostwriter to help create a keyword-rich, engaging caption for your Pin.

Simply put in your Pin URL, identify what you’re posting about (ex: lifestyle content, information, product or promotional) your Pin title, and any keywords or phrases you want to be sure to include.

Ghostwriter will give you three AI-generated Pin descriptions to choose from! You can either tweak your description or leave it as is – over 86% of our users do! It couldn’t be easier to use, and you can try it for yourself with a forever-free plan of the Tailwind marketing suite.

3. Keywords in Board Names and Descriptions

In the example above, our Pin was saved to “Email Marketing.” Use keywords naturally in your Board names – and save your Pins to Boards with relevant names and topics. You can use your board descriptions to give more context about the Pins saved there!

4. Linked Page Title, Description, and Text

Pinterest is looking at the content to which each Pin links to get more keyword signals. When Pinterest sees our Pin, those clever Pinterest bots go to the linked page and look for meta informatio on the page.

This is what you enter on your blog as SEO title and meta description. The bots ALSO scan the main text on the page, looking for keywords.

5. Search Queries for That Pin

Even if you don’t use a certain keyword anywhere, if your Pin gets clicks from certain search queries, your Pin may be tagged with that keyword.

How would that happen in the first place? The key lies with Interests, and we’ll cover how Interests influence Pinterest SEO in a moment.

5. Keywords of Objects IN the Pin Image

Woah. Pinterest can “see” our images? Yeah, they sure can. And they identify items in our Pins – which is why they suggest we feature our products prominently in our images wherever possible.

Here’s a cool image from the Pinterest Engineering blog which shows how they identify objects in a Pin image:

This shows the annotations that Pinterest’s AI can pull from a single image on Pinterest.

These annotations play a factor in whether your Pin shows up on someones home feed and where, placement in Related Pins, search, Board suggestions and even detecting spam on Pinterest.

Isn’t that amazing? But before you ask, don’t worry. If your product or service doesn’t work as a single image on Pinterest, this is not the be-all end-all of Pinterest SEO. Let’s keep going!

6. The Text ON Your Pin

I know, this one amazes me as well. Pinterest calls it “Optical Character Recognition,” and it’s exactly that. They read the text on your Pins. Here’s another image from that same post illustrating the incredible ability they have to “read” our text on images.

THIS is why text on Pins can be very helpful to improving your Pinterest SEO.

7. Similar Words and Phases

This is why we don’t need to worry about using plurals or every possible iteration of a key phrase to cover our Pinterest keyword bases. Pinterest handles it for us. Some examples might include:

  • email marketing tips – might also appear for “Email marketing ideas”
  • email subject line – email subject lines
  • subject lines email – email subject lines

How smart is that?

How to Do Keyword Research on Pinterest

Pinterest keyword research is fairly simple. You can use the auto-complete search feature, or go down a rabbit trail with guided search. First, auto-complete…

Start typing in one of your relevant key words and Pinterest will give you a few suggestions. Write these down.

You can also use the Pinterest Trends tool to research trending topics, and the demographics that are most interested in them!

Pinterest SEO Factor: Interests

Every Pin on Pinterest is mapped to several Interests. There are tens of thousands of Interests organized to 10 levels of specificity (?!) and they’re used to remove unsafe content, provide personalized recommendations, target ads, and as a ranking factor in search results.

Pinterest shared a peak at how they map Pins to Interests:

What does this mean for YOUR Pinterest SEO? Beyond trying to picture your product or services in the image and employing good use of keywords, there doesn’t seem to be much you can do to influence Interest mapping.

But it is important to know how it works when we get to ranking (soon!).

How to Tell if Pinterest is “Seeing” Your Pin as Intended

This is a fun one. Do a closeup on your Pin on Pinterest and scroll down to the “More like this” Pins. Are they similar to your Pin and would you be happy to have your Pins search results like this? If so, great! If not, review your keywords in all 9 spots above and see if you can clarify your keywords for Pinterest.

And here are the related or “More like this Pins,” showing how Pinterest is categorizing our image and assigning keywords and Interests:

Pinterest SEO Ranking – How to Get Your Pins at the Top

This is what we all want – to get our Pins to the very top of the search query results on Pinterest! Ranking all comes down to – which Pins are most likely to delight and inspire Pinners and create the best user experience? Those are the ones that will show up first. Here are some of the things that impact general ranking (according to the Pinterest Engineering blog):

  1. Text Relatedness – is the text found in multiple places (1-9 above!)
  2. Consistency – Is the Pin and are all its elements related to the linked content?
  3. Pin engagement/popularity

1. Pinterest Ranking Factor – Text Relatedness

Text relatedness is simple – are the same keywords and phrases found in all the keyword spots we discussed above? This is why it’s so important to save your Pins to the most relevant Board first – Pinterest wants to see that the Pin belongs on that Board and will connect the two.

It stands to reason that if the keywords are the same across multiple sources, your Pin is likely a good match for that keyword query!

2. Pinterest Ranking Factor – Consistency

Consistency (Pinterest calls it “cohesion”) between a Pin and the content it links to is essential.

Make sure you are using the same keywords in your Pin description as you’re using on your blog post. And make sure the image you are Pinning, or something similar in style, are on the page that Pin links to.

3. Pinterest Ranking Factor – Pin Engagement and Popularity

Pinterest repins, clicks, closeups, saves, comments, photos – all these engagements have an impact on your Pinterest SEO and ranking in search results.

Pinterest has mentioned that they serve up your Pins to your followers first, so use Pinterest Audience Insights to find out what YOUR audience is interested in.

Pinterest Personalized Ranking

While text relatedness, cohesion, and engagement return a great selection of Pins of interest to a search for any given keyword, Pinterest takes it a step (or more) further.

They want to show you what YOU want to see. With that in mind, Pinterest looks at several signals to rank your personal results. Here are a few of them.

Pinterest Personalized “SEO” Considerations:

  • Are the Interests this Pin is mapped to the same Interests that YOU tend to engage with?
  • Are people like you apt to be interested in one Pin over another (based on identifiers such as gender, etc.)?
  • Do you tend to engage with this type of Pin?

This is the “magic” part of Pinterest SEO. You can (and should) follow best practices for design, consistency, and skillful use of keywords, but in the end, Pinterest is a search AND DISCOVERY network and they’re constantly working to create a better, more personalized experience for all of us.

The more you pay attention to the engagement on your Pins and run tests with different images and keywords, the better you’ll be able to tell which of these “magic” factors helps move the needle in terms of traffic and conversions on your site.

How People Search on Pinterest

Since 97% of searches on Pinterest are unbranded, it’s clear that people are open to discovery and inspiration. Rather than searching terms such as “best running shoes” as one might on Google, a person on Pinterest is more likely to search something such as “beginner running tips.”

With that in mind, you’ll want to expand your keywords beyond your product or service to attract people before they even know they need you.

Pinterest Distribution and Your Website

Pinterest wants to serve up Pins that lead to quality content. Aside from the obvious must haves of useful content, well, written, it also needs to be engaging and inspiring. You should also make sure you verify your site with Pinterest. That allows Pinterest to see that YOU are the owner of the content you share from your site.

Make sure you use Rich Pins on your site to give more context to your Pins.

Pinterest wants to send traffic to quality sites that provide a great user experience. In fact, they won’t even take your money to send ad traffic to pages that are full of pop ups and ads, so it seems likely that sites like that will see their content suffer in search.

Then there’s quantity. Pinterest wants you to Pin consistently, but it also wants you to Pin high quality, fresh content. Try to create new content on your site at least weekly – and make sure there is a Pinnable image on every post! When in doubt, lean towards fewer high quality Pins, rather than spamming your account with low quality or duplicate Pins.

Need help being more consistent on Pinterest? Schedule all your Pins for the week in minutes with Tailwind! Try a free (no credit card required) trial. [sc name=”Pinterest Signup – Text Link”]

Pinterest SEO Wrap Up

While all search engines keep some secrets, Pinterest has shared with all of us many details about how SEO works and how we can get our Pins ranking higher.

Seven steps to Pinterest SEO success:

  1. Make good use of keywords in 9 important spots.
  2. Understand Interests
  3. Learn the Pinterest ranking factors to get your Pins at the top
  4. Understand personalized search
  5. Perform keyword research
  6. Make sure your website is Pinterest worthy!

Feeling ready to give Pinterest SEO a try? REALLY give it a try? Combine what you’ve learned here with a commitment to creating new content every week and your Pinterest traffic WILL increase. Let us know how it goes!

How to Schedule Pins to Pinterest – For Free

Are you taking advantage of the traffic-boosting power of Pinterest? Are you saving new content regularly, sharing Pins that engage your followers, and remaining consistent to boot? Have you been doing this manually – one Pin at a time – on Pinterest at all hours of the day or night?

If so, major kudos to you. And also – good news! You don’t need to do this anymore. Pinterest has introduced a 100%-free Pin scheduler right inside their app – and it works on desktop or mobile.

Granted, scheduling Pins through the Pinterest app has its limitations. Pinterest only allows Pinterest business accounts to schedule and limits scheduling to up to 2 weeks in advance. For more flexibility, we recommend Tailwind’s Free Forever Plan, so you can plan, create and schedule your Pins at the best possible times!

If you want the freedom to schedule up to a month in advance for either personal or business Pinterest accounts, we recommend using Tailwind’s Free Forever plan. Need even more Pins, Communities, and graphics? Snag one of Tailwind’s paid packages.

Now, lets walk through how you can schedule Pins to Pinterest for free.

How to Schedule Posts to Pinterest

But how do you schedule posts to Pinterest, you ask? Let’s get into it!

There are multiple ways to schedule Pins to Pinterest. The best Pinterest scheduler really depends on you and your brand! There are multiple options, and we’ll cover them all here.

Pinterest Pin Scheduler

Here’s the scoop: from desktop or iOS or Android on a Pinterest business account you can save up to 100 Pins up to 2 weeks in advance. That’s it. No bells, no whistles, no editing previously scheduled content – but hey, it works!

Steps to Schedule Using Pinterest

  1. Click on the Create button on the top left nav bar.
  2. Choose the “Create Pin” option from the drop-down menu.

3. Upload your image and fill in your Pin’s title, description, and destination website (your URL).

4. Click on “Publish at a later date” underneath your URL.
5. Schedule a date and time up to two weeks away. You’ll want to schedule at the best times for you – the times when your followers are most likely to be on Pinterest and engaged.

Pros of using Pinterest to Schedule Pins

  • You already know your way around Pinterest
  • You can have up to 100 Pins scheduled at one time
  • It’s free!

Cons of using Pinterest to Schedule Pins

  • You’re required to have a Pinterest business account to schedule Pins
  • You can only schedule up to 2 weeks in advance
  • You can only schedule one Pin at a time
  • You can’t schedule more than 100 Pins ahead
  • Once they’re scheduled you can’t edit them (but you can delete them!)

How to See Your Scheduled Pins on Pinterest

Just head over to your profile and click on “Pins” to see the Pins you’ve scheduled. You won’t be able to edit them, but you can click on them, then delete them or choose to have them sent out immediately.

Using a Pinterest Pin Scheduling Tool

If you are a company that either uses Pinterest often or intends to use it often in the future, you may find that Pinterest’s scheduler doesn’t quite meet your needs.

Sure, it’s great not having to manually Pin every day, or several times a day. But at a certain point, you’ll likely find it’s worth it to invest in time-saving, results-building features.

So let’s get into another option – the Pinterest scheduler tool in the Tailwind marketing suite!

Steps to Scheduling a Pin with Tailwind

  1. Log in to your Tailwind dashboard
  2. Select Create Designs to be taken to Tailwind Create, our social media graphics design tool, or Upload Media you already have ready for your Pin!
  3. Select the Pinterest account you want to schedule your Pin to from the dropdown list.

4. Check your uploaded image and then select Confirm.

5. Add your Pin Title, Pin Description, and Pin URL. OR, if you need a little help with your Pin Description, click “Ghostwrite For Me” at the top of the screen.

Our AI Pin description tool will ask for your URL, what you’re posting about, your title, any keywords or phrases you’d like to add, and your CTA. Then, it will generate 3 possible Pin description options for you!

Make your tweaks or click “Save Description” to save your new Pin description.

6. Underneath your Pin description, select the Pinterest board you want to send your new Pin to by typing in the board name or searching through the drop-down list!

7. Next, decide when to post your Pin! Our SmartSchedule tool will make recommendations based on the times your audience is most active and engaged on Pinterest. Or, you can choose a custom time by clicking the clock icon below!

Once you have selected your posting time, click Save for Later to save your new Pin in your drafts, or click Schedule Post to send it to your calendar!

How to See Your Scheduled Pins on Tailwind

You can view your scheduled Pins at any time on the calendar on your home screen! Just look at the date of your scheduled Pin to see a preview.

Hover over the tile to see an expanded view of your Pin, where you can edit, unschedule your Pin or even delete it at any time.

Pros of Using a Pinterest Scheduling Tool

Cons of Using a Pinterest Scheduling Tool

Conclusion: How to Schedule Pins to Pinterest

Pinterest has a great free tool for scheduling Pins. It’s limited in features and in the number of Pins you can schedule, but it’s a great way to try it out and see what scheduling can do for your Pinterest marketing – and for your calendar! For even more time-saving and advanced features, try out our forever-free plan to take your Pinterest marketing to the next level!


How to Write the Best Pinterest Descriptions and Titles: Boards & Pins!

If you’re wondering about Pinterest SEO best practices, and how to write the best Pinterest descriptions and titles for Boards & Pins, we’ve got you covered!

There is an art and a science to it., just like with everything else on Pinterest, and we have it down.

When you get the art right, you’re appealing to a reader’s emotions, challenges, and desires for the future.

When you master the science, your Pinterest SEO will improve. That leads to more and more distribution and website traffic.

I’d call that a win-win!

In this blog post, we’re breaking down how to write Pinterest descriptions and titles for Pins and Boards. Plus we’re talking about why they’re so important for engagement, traffic, and the Pinterest search engine!

Pinterest Descriptions and Titles: What They Are, and Why They Matter

Simply put, Pinterest descriptions and titles give more context for your Boards and Pins, they are the first contact between your Pin and the audience. They give Pinterest users a clue as to what kind of content they’ll find Pinned to your Boards, or what your Pin is about!

The importance of Pinterest descriptions and titles

Good Pinterest descriptions and titles drive engagement, traffic, and reach.

In 2018, Pinterest created a study of 21,000 Pins, where they analyzed Pin designs and captions, and what they found will amaze you! Here are just a few highlights:

  • Including your business name in the first sentence of the caption leads to a 54% higher conversion rate for email signups
  • Using clear, actionable wording and a strong call to action increases email signups 70% and online sales by 6%.
  • Adding a price increased sales by 28%.

Clearly, descriptions matter to people on Pinterest. And, as it turns out, they matter to the Pinterest algorithm too!

To further support these results, in a 2020 webinar with Pinterest’s Current Partnerships Manager, Lucy Matthews, we asked her about the possibility of using the same title and description for several Pins at once. Not only was her response categorical, but her explanation made all these concepts much clearer.

When you’re creating titles and want to use the best title and description for a Pin, both should reflect information about the Pin and what can be expected when clicking through.

Titles that don’t accurately reflect an image or a landing page are already less valuable to Pinners and will not perform as well.

-Lucy Matthews

Pin descriptions are absolutely vital to Pin distribution. By including relevant keywords (that relate to the page you’re linking) in your Pinterest Pin description, Board title, and description where the Pin is saved, you send a signal to Pinterest about your content (think: Pinterest SEO!)

These keyword signals in your Pin title, Pin description, Board Title, and Board Description help Pinterest surface your Pin to the right people and in the right search results.

As with Google, don’t use random unrelated keywords, only relevant keywords. You want to avoid being reported for spam on Pinterest!

What do the Pinterest captions and titles look like?

A Pinterest Pin and a Pinterest board with the title and description areas circled

Pinterest Pin descriptions display in slightly different spots, depending on whether you’re using Pinterest on a desktop or the mobile app.

On a desktop, your Pin description will appear to the right of your Pin image and under your Pin title when selected. On Pinterest mobile, the description appears underneath the Pin image, just after your Pin Title.

Pinterest Board descriptions appear at the top of your Pinterest Board, just under your profile picture. This space helps clue your followers into the contents of your Board, and what type of Pins you’ll be adding to it! 

Now that you know where to find these descriptions, and what they’re supposed to do – let’s talk about why writing great Pinterest descriptions is so important.

Troubleshoot: Why Are My Pinterest Descriptions Missing?

If Pinterest Pin descriptions matter so much – you may be wondering – why are they missing half the time? Sometimes you see them on mobile, but not on desktop. Or you might see them on some Pins and not on others. If you manage several accounts for clients, you may see them on some and not others.

It’s actually not uncommon. Here’s what Pinterest has to say:

“Your descriptions might look different across Pin formats and devices. Sometimes people will see the full description in their feed, and sometimes they’ll only see the Pin title or a few words of the description.

No matter what shows in people’s feeds, know that your description is working hard behind the scenes to get your content in front of the right people.”

How to Write Great Pinterest Pin Descriptions and Titles

Now let’s talk about Pinterest description and title best practices, and how to write them for your Pins!

Whether you add a Pin directly to Pinterest or are scheduling a Pin with Tailwind, you’ll see a box for a Pin description.

A side by side view of the module for building a Pin in Pinterest versus building a Pin in Tailwind
  • On Pinterest, it’s the “Tell everyone what your Pin is about” field, to the right of the Pin image field.
  • On Tailwind, it’s the “Enter a brief caption” field to the right of your Pin image.

Not yet using Tailwind for Pinterest? [sc name=”Pinterest Signup – Text Link”] and save hours each week on your Pinterest marketing strategy!

As for what to write in your Pin description, you’ll want to include anything that might help people decide if your Pin is relevant to them. The more details the better. Imagine you had 10 seconds to tell someone what your linked page was about. What would you say?

Your Pin Description Should Include:

  • Relevant keywords near the beginning of the description
  • Brand name in the first line of your description
  • Natural sentence structure (no keyword stuffing!)
  • A call to action – tell people what you want them to do when they visit the page.
  • As many enticing details as you can include!

Need some help with Pin Descriptions? Try Tailwind Ghostwriter!

Let’s be honest – writing perfect Pin descriptions for all your Pins that include the elements above can be a little…daunting. In fact, our members said it was more than daunting – they confessed they actively avoided it!

Don’t worry. We have a brand new Pinterest description generator tool that can help. Meet Ghostwriter!

Ghostwriter is a powerful AI tool that can create natural-sounding Pin descriptions in record time. Simply upload your Pin image (or schedule from Tailwind Create), click the “Ghostwrite For Me” button on your Pin details screen, and input your information.

Ghostwriter will ask you for:

  • Your Pin URL
  • What kind of content this is (think: promotional, informational, lifestyle, etc.)
  • Your Pin title
  • Important keywords and phrases you want to be included in your description
  • Your call to action

Then, in the time it takes you to sigh over the prospect of saying the same old thing in another way, Ghostwriter will generate 3 possible Pin descriptions for you.

You can make a few tweaks, have Ghostwriter try again, or save your brand new Pin description as is! It couldn’t be easier, and our members love it!

Tailwind ghostwriter preview, with a Pin, the Ghostwriter beta screen with inputs, and an auto-generated caption.

In fact, 100% of the testers in our beta group said they were likely to continue using Ghostwriter again. . Want to try it for yourself? Ghostwriter is available on all Tailwind plans, including our forever-free plan!

How Long Should My Pin Description Be?

You have up to 500 characters for your Pin description. That’s plenty of space for the natural use of keywords, including a CTA, and all the information people need to know about what your Pin and the linked content can do for them.

When your caption appears in the feed, it’s the first 30-60 characters that are most likely to appear. Put the most important, most compelling parts first.

The Fundamentals of Pinterest Title Ideas

Similar to descriptions, Pinterest titles play a crucial role in engaging your audience. Since the title and the art may be the first things your audience notices about your Pin, we could even argue that they are more important to your CTR and traffic. Let’s examine the characteristics of a winning Pinterest title idea.

  • An appealing Board and Pin title might be the difference between someone pausing and clicking or simply scrolling when it comes to standing out among the vast amount of content that Pinterest offers.
  • Its length is limited to 100 characters. Remember that it will appear above the description, with the first 30-35 characters. For this reason, you should place your important keywords as close to the beginning of the Pin title as you can.
  • Add adjectives
  • You may use at least one long-tail keyword in your Pin title. But please, avoid keyword stuffing.
  • Use headline case rather than sentence case

Pinterest Pin Description Template + Examples

Understanding the elements of a strong Pin description is nice, but how does that translate to creating an effective caption?

A simple way to think about crafting your Pin description is with this template:

[Address Search Intent with Keywords] + [Brand Name] + [What You Offer] + [Relevant Details] + [CTA]

Let’s look at a few Pin examples – one for each of the four objectives: awareness, email signups, online sales, and offline sales.

Pin Descriptions Example: For Increasing Brand Awareness

Here, we’re TravelBali, a vacation resort :

Looking for an all-inclusive, family-friendly vacation holiday? TravelBali has easy packages and financing to help you plan your dream trip. Swim with stingrays, relax on a catamaran, and end your day lounging by one of our four giant pools with swim-up bars!

Kids stay and play for free. If adventure holidays are your thing, we have that – rock climbing, cave diving, hang gliding… Or if you prefer a relaxing holiday, enjoy our spa with massage, sauna, mud bath, and facials – and of course, the beach with crystal waters and sand for miles! Choose your dates now.

The keyword usage here is strong.

Great for attracting Pinners who are just starting to plan out a vacation. Notice that the brand name is near the beginning, and how compelling the copy is. I’m ready to pack my bags!

Pin Descriptions Example: To Grow Your Email List

Now we’re home decor business :

For luxury linens at discount prices, think Adlers! From gauzy, no-iron summer curtains to luxurious holiday linens for the most decadent of family gatherings, we have everything you need at prices up to 80% off every day.

Be the first to hear about new styles and price cuts when you sign up for our email list.

Again, keywords to attract people who might be interested in THIS particular content. There’s also a strong call to action and an enticing promise of up to 80%. Who would want to miss that?!

Pin Descriptions Example: For More Online Sales

Now we’re an athletic shoe company ‍♀️:

Perfect for back-to-school, running a marathon, or running errands in style – Maple has the name-brand sneakers you want at the prices you need. We have shoes for men, women, and kids at prices starting at just $19.99.

Trendy and supportive, all our trainers offer arch support, breathable linings, and the latest colors. Plus, we offer free recycling of your old shoes! Find your style now.

Adding in mention of a price, plus spelling out exactly what you offer make this a strong caption. Including your differentiator (free recycling) can also make you stand out in a sea of sameness.

Pin Descriptions Example: For More Offline Sales

And finally, we’re a skincare company :

Summer sun left your skin in need of rescue? Check out our top 5 picks for affordable facial skincare products to rehydrate, fade discolorations, and leave all signs of summer skin damage behind!

Strong keywords here, and a quick, to-the-point statement of what you’ll read if you click. You don’t have to use all 500 characters to say it all!

If, like me, you find you sometimes need a refresher, why not download our Pinterest Toolkit now? It includes all of these examples, plus lots more great resources to help you make your best Pins on Pinterest ever!

How to Write Pinterest Board Descriptions

Now that you’ve mastered Pinterest Pin descriptions, your Pinterest Board descriptions will be a breeze!

  • Like Pin descriptions, you have up to 500 characters available in Board descriptions.
  • To add a Pinterest Board description, go to the Board you’d like to describe and click the Edit button (pencil icon).
  • Then, add your Board description in the section that says “What’s your board about?”

Your Board Description Should Include:

  • Relevant keywords near the beginning of the description
  • A clear explanation of what topics your Board covers
  • Who the Board serves best/ What pain point the Board will solve
  • A mix of niche, broad, and long-tail keywords and phrases ( “how to do XXXX”) that Pinterest users search for.

Pinterest Board Description Templates

Stuck on how to write a Pinterest Board description? Here are some helpful templates to follow:

[Main Keywords] + [Why You Should Care] + [What You’ll Learn (long-tail keywords and search phrases)]
[Core Topics] + [Ideal Audience] + [to Perform (long-tail keywords and search phrases)]

Now That You’re a Pinterest Description Master…

If you remember nothing else about writing the best Pinterest descriptions, remember that:

  • Descriptions matter – both for people and for discoverability.
  • Keywords matter – use them wisely.
  • The more specific you can be in your descriptions, the better.
  • Even if YOU don’t see them, Pinterest does, and they’re used for helping people find your content.

And make sure you grab our Pinterest toolkit. When you put compelling images and powerful descriptions, you’re going to see your reach, engagement, and traffic reach new heights.

Create. Schedule. Publish. All in One Place.

Start a forever free plan of Tailwind for Pinterest!

The best part is, you don’t need to slap down a credit card. All of these features and more are available on our forever-free plan!

Tailwind can help take those time-consuming marketing tasks off your plate so you can put your focus to better uses for your business. You just leave the scheduling, posting, and creating to us.


Is it better to use hashtags or keywords in Pin descriptions?

In the ever-changing world of social media algorithms, it can be difficult to keep up with the newest and most effective practices. And when you operate a business it’s crucial to reach the masses. So, you might be thinking, “If I Pin It, They Will Come.” But, sadly it’s not that easy! Luckily, we are here to help. 

Creating beautiful Pins is only part of the equation on Pinterest. You’ll also need an eye-catching title and an engaging and informative Pin description. That’s the bare minimum, but there are also some tactics you can use to elevate your chances of your Pins getting seen – including keywords. 

So, is it better to use hashtags or keywords in Pin descriptions?

Here’s the short of it – keywords are better on Pinterest, and hashtags are best on Instagram. 

Why? You see, Pinterest isn’t a social media “platform,” it’s a search engine. Even though Pinterest did try to incorporate hashtags into their algorithm, they simply didn’t work. Users don’t use hashtags in the search bar so there’s no point to include them in your description. You’re much better using those characters for keywords instead. 

What is the difference between a Pinterest Pin description and title?

Great question! The Pin description is the “caption” or description for a Pin post. 

And the Pin title lives above the Pin description in a larger bolder font. The title is shorter than the description as it explains what the post is. 

In contrast to the title, the Pin description goes into more detail. A Pin description usually focuses on the who, what, where, when, and why of the post. 

It also pulls the reader’s interest further into the Pin and is a great place to put a call-to-action to click through a link or save the Pin!

How do I find my board description on Pinterest?

Creating Pinterest boards is essential for organizing your Pinterest Pins. Pinterest descriptions provide Pinterest users an idea of the type of content that will be pinned to your boards or what your Pin is about.

Make sure to add your Pinterest board description as you create the board. But, if you forget or don’t have time you can always add it later. 

To find your board description on Pinterest, follow these steps. 

  1. Login Into Pinterest
  2. Click On Your Profile Picture In The Top Right
  3. Click Your Board To Open It
  4. Next, Click On The 3 Dots Next To The Board Name
  5. Select Edit Board
  6. Make Your Changes
  7. Click Done

How do I find my Pin descriptions on Pinterest?

Captions on your Pinterest Pins are what connect your Pin with the users. So, it’s essential to create quality ones. Pinterest Pin descriptions are found in slightly different spots, depending on if you’re using Pinterest on the mobile app or desktop.

On a desktop computer, Pin descriptions will appear next to your Pin image on the right. 

On the Pinterest mobile app, the Pin description will appear below the Pin image, just below your Pin Title.

A description link in Pinterest is a live link that is placed inside a Pin’s caption!

Adding a link in the description to a Pin is a great strategy for getting more Pinterest followers to engage with your content outside of Pinterest. This approach can lead to more traffic wherever you link to. 

It’s also important to make sure you include a call-to-action to incentivize followers to click through. 

It’s most optimal if you create Pins that relate to your outbound link so that the traffic doesn’t go to waste. 

Was this helpful? Pin it for later!

[sc name=”pinterest-boilerplate”]

An Experts Guide to Pinterest for Business

A screenshot of Top Pins in the Pinterest dashboard on a pink background

While social media is a marketing hub with the potential to reach people far and wide through the click of a button, one platform has a massive advantage for businesses. And that’s Pinterest!

With 450 million users as of 2020, 85% of Pinners say they begin brainstorming and planning on Pinterest before starting a new project. Most of those millions of users continually look on the app for inspiration, products, and services.

Meaning, Pinners are not only receptive to new content and find it helpful, but they’re actively searching it out

Why Pinterest is Ideal for Businesses

Pinterest essentially gives businesses a platform for customers to find you, and they make it as easy as possible.

And how do they make it so easy? Well, each Pin can be linked back to your website, driving all that traffic directly to your sales. Pretty incredible, right?

Pinterest doesn’t describe itself as a social media network, but a product discovery platform – although that is beginning to shift with the introduction of Idea Pins. As the “go-to” space for projects, anyone in the food and drink, retail, decor, travel, photography spaces – or,  any small business –  should consider Pinterest as a valuable opportunity for business. 

But, how do you set up a business account and get started? Well, friends. Have no fear because we’ll be discussing not only why you should use Pinterest for your business, but also, how to truly stand out!

Setting Up Pinterest for Your Business

On Pinterest, a user is 33% more likely to click on your site than on Facebook. And the gap is even more significant for Snapchat and Twitter! 

And a whopping 90% of Pinterest users say Pinterest helps them decide what to purchase, with over half of the people on Pinterest claiming to have bought something they’ve seen on Pinterest. 

To tap into this opportunity, when someone comes to your account, there should be a clear idea or message of what you do and what they can get from following your business.

If you’re using it for fun, then sure, keep having a personal account! But suppose you’re trying to build a community or sell products. In that case, I recommend optimizing Pinterest for business and using this incredible resource to draw people in, fuel sales, and create brand recognition.

Now, before we move forward, let’s get you caught up on all the ‘need-to-know’ Pinterest terminology so you can be ready to dive into the Pinterest for Business side of things!

Pinterest Glossary 

The goal of Pinterest is to have your content show up on more people’s home screens and in their searches. This gets you even more repins and website traffic! 

Using Pinterest in your marketing strategy can take your business to the next level, and we’ll cover all the ways you can do that. But first, let’s have a run-down on Pinterest lingo, to help you navigate your way to becoming a Pinterest expert!

Pinterest Boards

The handiest thing about Pinterest is how organized the app allows you to be. You can save a group of pins around a service, topic, mood, or theme to one board. Boards are essentially where you categorize your pins and allow your inner organizational rock star to really soar.

Pinterest Group Boards

These are boards that allow more than one person to add and contribute Pins. They are mainly meant for collaborating with others. Think – wedding planners and realtors with their clients, or a group of friends planning a vacation.

Rich Pins

These are special types of Pin that automatically sync information from your website to your Pins.   Pinterest offers Rich Pins for four different categories – Product Pins, Recipe Pins, Article Pins, and App Pins.

Shopping Pins

These Pins allow businesses and accounts to tag products within a Pin, so people can click directly to the featured product on your website. This gives consumers the ability to browse many stores when looking for one particular thing. And then with a mere few clicks on the mouse, they can purchase your product.

Promoted Pins (aka Pinterest Ads)

This feature allows you to pay to have your Pins distributed more widely. The Pin will be labeled “Promoted” and will be shown to new audiences for the chance to get even more eyes on your Pinterest content. You can promote static images, videos (even full-width video!), and carousel Pins.

Story Pins (Now Known as Idea Pins)

These multi-page Pins allow you to tell a story within twenty slides for a single Pin! If you’d like to learn more, we have a guide about Story Pins!

Shop Tab

This feature allows people to easily browse your shoppable products by clicking a tab featured on your home page. Essentially, you can have a tab of your most popular items and links, along with your most recent inventory.

This new feature makes it easier than ever to see what a shop or business has in stock – leading to higher conversion rates!

The user-friendly tab when clicked also takes them directly to your website giving you prime opportunities to make sales. Shoppable Product Pins have more than doubled traffic to retained sites by an incredible 230%!

Pinterest Tag

This is a code you can add to your website which allows Pinterest to track visitors coming to your site from the platform, along with what actions they take. This gives you all the analytics you need to see just how profitable the app is to your business.

Enhanced Match

When added to your Pinterest tag, this optional addition matches conversation data when there are no tracking cookies present, allowing you to have the most accurate data on which Pins are performing the best.

Okay, so we’re all on the same page in terms of Pinterest’s Business terms. The most special part about these tools is that they’re geared to not only help you grow and make sales, but to make the experience as user friendly for their consumers. 

And Pinterest is constantly coming out with new ways to do both! 

That is why Pinterest keeps growing and has created a massive space that continues to expand. Their Shop Tab, Idea Pins, Rich Pins etc., make it so easy for people to find what they’re looking for, and then purchase it from you.  So if you’re not using Pinterest to market your business, trust me – you should be,

Now, let’s break the basics down on how to set up a Pinterest for Business profile so you can get Pinning and making sales like the boss you are!

How to Create a Pinterest Business Account

The first step in creating a professional-looking Pinterest account that generates sales is switching to a Business Account (if you haven’t already). However, that’s just one piece of the pie. (Albeit, an essential part of the pie! Mmm… pie. )

The eight tips below will help you not only appear professional and trustworthy to your audience but will help you appear in more searches, generate more website traffic and sales, and grow your audience! Can I get a hallelujah in the back?!

Step 1: Create your Pinterest for Business account

We have a helpful guide to creating a Pinterest Business account for you if you don’t have one, or you’re wondering if you should make the switch.

But, to put it simply, Pinterest states that if you use Pinterest for commercial purposes, you must create a business account and agree to their Terms of Service. If you already have a following, you can simply switch it from a personal to a business account in three simple steps.

If you have a Personal account and switch it to a Business account you can keep your same audience. So really, there’s nothing to lose! 

Overall, having a Business account gives you all of those amazing features we discussed earlier, along with analytics that can make any entrepreneur’s dreams come true. Pinterest Business can track how many sales come from Pinterest and potentially inspire you to promote some Pins and generate even more sales!

While a Pinterest Personal account may be great for consumers, the Business account is there to make your life easier and help you make more money.

Step 2: Add your business name and a description

I recommend writing a simple yet compelling description of your business/account. Something that shows who you are, what you’re doing, and why it’s unique. And make sure to include your website’s URL! Ninety-seven percent of searches on Pinterest are unbranded, so include your keywords in your name and description to help your content show up in searches.

Step 3: Connect your social media channels

Make your other accounts as easy to find as possible, and allow Pinterest to track those analytics too! You’ll be able to see how many people are popping into your other channels like Instagram, Etsy, and YouTube. This aids in the growth of your other accounts too!

Step 4: Claim your website

When editing your profile, on the left-hand side, there’s a Claim button. Click it, type in your website URL, and complete the steps to link it to your Pinterest page successfully. Note: you can now claim more than one website.

This will help people find and purchase your products easier, and it also allows Pinterest to track the analytics for you. This also automatically links all of your Pins to your website unless you manually switch a Pin’s URL. Here’s a guide to help you claim your website on Pinterest!

Step 5: Tweak your profile’s presentation

Press the pencil icon next to your name to edit your name, profile picture, cover photo, and the info section from your dashboard. 

Pro Tip: If you don’t manually input a cover photo, Pinterest will automatically upload a collage of your Pins in that designated spot. But a cover photo that has your logo and your brand’s colors will make a huge difference in your presentability! Here’s where you can find Pinterest image sizes for your cover photo and profile picture!

Step 6: Add the Pinterest Tag to your profile

As mentioned above, this feature allows you to track what people do on your site after seeing your Pins. Are they browsing other pages, buying anything?

This incredible feature allows you to see what’s working best in your marketing strategy. 

Step 7: Create Pinterest Boards that will help you grow

Now, here’s where we get to the fun part, optimally organizing your boards. To create a new board, go to your profile and click Create a Board.

Add a Board name that best describes what will be on your Board. Try to include some keywords in the Pinterest board description and make sure that everything you add to that Board is relevant to that name and description. All of those things will help with Pinterest SEO and driving more people to your account. 

Step 8: Create some Pins

Go back to your dashboard and press the plus sign located in the upper right corner and select “Create a Pin”. Upload an image or video; you can crop, trim videos, and add text in the Pin editor.

Add a Pin title, description, related keywords, and hashtags. Always include a link, even if it’s just your website homepage. Then, choose which board you’d like the Pin to be located on.

And then, click Publish

Congratulations! You did it! Your Pinterest profile is now pro-status. With these tweaks, you’ll reach much more people and make it easy to find your website and products!

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If you want to go from pro to expert, keep on reading for additional tips and tricks on how to take this fantastic platform to the next level for your business!

Expert-Level Pinterest Business Tips 

Okay, we’ve gone over the perks of using Pinterest Business and how to set up a professional-level account. Now, let’s go over some very good-to-know tips on using Pinterest to establish a consistent brand and build a community leading you to expert status.

Establish your brand (if you haven’t already done that!)

What colors, fonts, voice, messaging, values, etc do you want to use? Experimenting with different styles and colors is a great way to reach new people, but always include either a logo or URL on your Pins.

Build engaging content

Utilize your best product shots with high-quality images that aren’t overly filtered or altered. Clean, high-quality, and concise imaging helps you look like a professional who knows what they’re doing, and it establishes trust with your audience. 

Inspire with your Pins! Thanks to Tailwind Create, which gives you access to hundreds of personalized, unique designs ready to import at the click of a button.

It’s never been easier to make gorgeously appealing, professional-looking Pins. The more captivating your Pins, the more likely you are to get that follow and sale!

Provide an intriguing Pin Title. This goes hand in hand with building a voice for your brand. Before anything, try to be you and bring your personality to your brand and business. After all, there’s only one “you!”

Oh, and don’t repeat the text that’s on your Pin image – people will read that anyway – make good use of this extra real estate that appears in feeds and search results.

Make the copy clear, concise, and descriptive on your Pinterest Pin designs, and in your Pin description. Use keywords and phrases, and don’t be afraid to try new things and see what sticks. 

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Find your audience

Building a community gives you authority and an audience who can keep sharing your Pins to reach more people. Hone in on your niche, figure out who is most likely to buy from your company, and what they are Pinning.

Look at their accounts and determine what type of content is most interesting to them!

Once you’ve discovered what your followers and audience most gravitate toward, you can use your Pins to draw them in further, along with their like-minded peers!

Expert tip here: if you’re in the women’s fashion space, and many of your audience love travel, feature your clothing in exotic places. Two birds, one stone! 

Test out diverse Pin options

Vertical Pins tend to take center stage and work best with Pinterest’s formatting.

Idea Pins, as mentioned earlier, are a creative way to add all the information a person would need onto one single Pin using multiple slides. It makes storytelling and recipe sharing easier than ever! Video Pins also allow you to tell a story in a compelling way.

Embrace Pinterest Ads

Promoted Pins make it easy peasy for users to discover and purchase products and services. 50% of users buy products after viewing a Promoted Pin. 

71% of Pinterest users are female, making it the ideal place to market to women. Especially with how user-friendly it is to shop! Here’s how to run Pinterest ads!

Make your Pins mobile friendly

Since many Pinners are on mobile devices, this can make a huge impact on your Pins being seen, shared, and clicked on.

You can use Pinterest’s clickable element to preview the button on different devices and see if the dimensions need to be tweaked. Overall, this is why vertical 2:3 Pins are the best Pins because they’re the most user-friendly. 

Now, this may be the most important part of Pinterest: Use good quality images! Not pixelated or over-edited and filtered images. The more professional the image look, the more likely they are to be Pinned and clicked on.

Use large text on your Pin where possible to describe what that Pin is!

Spruce up your website

If the main goal is to get users from Pinterest to your site, don’t disappoint them with a poor experience. You can create a good website experience by making sure your site is fast, professional, user-friendly, and aesthetically pleasing.

Also incredibly important: when something is “out of stock,” make it obvious and redirect to other similar options!

Create opportunities for clicks

Once again, this is where the Shopping Pins are your best friend! Whenever possible – on Pins, on your Pinterest profile etc. – include links to your site.

Testing out Shop Tabs for Pinterest and driving traffic directly to the products they’re seeking, makes sales as easy as pie!

Don’t forget about SEO

Pinterest is a search engine, and certain keywords are searched more than others. You can search keywords in the Pinterest search bar, and check out Pinterest Trends for some inspiration!

Without stuffing your keywords all over the place, make sure they are present in your Pin titles and descriptions, and on your Pinterest boards. That way people can easily find your content when searching Pinterest!

To learn more, we also have a FREE Webinar hosted by Pinterest expert, Alisa, that can teach you all you need to know about using Pinterest for Business

Get Your Business Started on Pinterest

Overall, Pinterest is a positive platform, with most users describing it as a place that fuels creativity and positive vibes

Pinterest makes it easier than ever to continually reach new customers and take your sales to the next level. Pinterest features are optimal for business usability for sales, more so than some other platforms!

Pinterest features, like Idea Pins and Shopping Pins, allow maximum traffic to your website. Their easy-to-use analytics also give you the insights you need on what to tweak, where to reroute, what falls flat, and what’s working extremely well. 

Marketing your business on Pinterest is likely the best thing you can do to take it to the next level. And thanks to Tailwind Create and our hundreds of Pinterest Pin templates, it’s easier than ever to create high-quality Pin designs without being a designer! 

It all starts with good-quality Pins – let us do that step for you!

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Pinterest has a huge amount of users and is a great opportunity for marketing your product to the ideal audience. Learn how to use Pinterest to meet your business goals this year.

Essential Guide to Pinterest Templates (Make Your Pins Pop!)

An image of an editable purple Pin template in Tailwind Create with a girl in a purple shirt sitting on a ledge

Pinterest templates are an incredible resource for marketers looking to promote their products, ideas and content on Pinterest without spending a ton of time branding and styling Pin designs from scratch.

This isn’t to say all your Pins should look the same; you should always be creating fresh Pins and content for Pinterest. However, a set of well-crafted templates can help you create beautiful Pins that showcase your photos and content while keeping your branding intact.

A good way to think about this is having a set of templates for every type of content you produce.

Whether you’re designing Product Pins, promoting a blog post, or sharing a quote, you should have at least 1-3 Pinterest template designs suited to that format. That way, you can customize a set design around your photo and content – not the other way around!

Plus, having multiple Pinterest templates available (for, say, promoting your blog post) means that you’ll have visual variety for your created Pins. If you have just one template that you use, your Created tab on Pinterest is going to look awfully boring!

Ok, now you know why Pin templates can really help your boost your Pinterest marketing. Let’s dive into the specifics of what to include in Pin templates. We’ll also go over where and how to make them!

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What to Include in Pinterest Template

One of the main advantages of creating Pinterest templates is that you have branded resources for promoting your content and products on Pinterest at your fingertips! And, they’re fairly easy to make!

Here are the main elements you want to include a space for in your Pin design:

  • Pin image
  • Pin Title
  • Subheading and room for copy
  • Background
  • Additional Design Elements
  • Branding 
  • CTA

You’ll also want to make sure that your branding is emphasized throughout your template.

This means incorporating your color palette, branded fonts, and a logo or website!

How to Create Pinterest Templates

There are a lot of design tools out there you can use to make beautiful Pin images, like Canva, PicMonkey and editable templates purchased from Creative Market!

You’ll simply choose a design you like, and customize the elements of the Pin to match your image and branding. In order to create a robust Pinterest template library, you may have to spend a few hours hunting for your favorite designs that work for your content types and then customizing each with your branding.

Or, you can start from almost done with Tailwind Create! 

Our smart visual designer will generate templates in one click based on your industry, branding, or even the color palette of your photo!

It’s a huge time saver, and helps you generate thousands of personalized designs for Pinterest (and your other social platforms!) in half the time. 

Here’s how to use a personalized Pinterest Template in Tailwind Create, step by step and save hours of design time:

Designing multiple Pin templates with Tailwind Create tool
  1. Add Your Pin Title
  2. Add the web address you want to pull your photos from or upload them from your computer
  3. Click Create in the bottom right corner
  4. Browse thousands of curated Pinterest templates generated with your images, title, and branding
  5.  Filter the list by photo count and/or category to find the perfect template for your Pin
  6. Click Edit to make changes to photos, text, color, or branding on any Pinterest template
  7. Select your favorite personalized Pin designs, and hit Review Selection in the bottom right corner when you’re done
  8. Download your Pin images or click “Go Schedule” to add them to your Tailwind Pinterest scheduler

It couldn’t be easier to create personalized social media posts in half the time with Tailwind Create. See what others have created with our tool!

How to Stand Out on Pinterest with Beautiful Pins

When building or using Pinterest templates, there are a few tips and tricks you’ll want to keep in mind on how to make your Pinterest Pins beautiful!

1. Choose a Professional-Looking Image

Image quality is key when it comes to Pinterest Pins. After all, would you click on a Pin with blurry, pixellated images, or snaps taken in low-quality lighting?

Clear, crisp images draw Pinners’ eyes, and showcase your products or topics really well in the busy Pinterest feed! They help tell a story – maybe even before your viewer reads the Pin Title – and can make or break the decision to click.

And, did you know that you can get professional-looking pictures for your Pins right on your phone? Check out our FREE phone photography webinar for more details!

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2. Choose Your Pin Background

Next, you’ll want to choose the background of your Pinterest template. Generally, when you create a Pin with a large block of text, you want to choose a background that doesn’t distract from the text or make it difficult to read – like a solid background color. Minimalist Pin designs work particularly well for this! 

Images can also make for good backgrounds to Pins without a lot of text. You’ll want to choose a simple photo for your background, with plenty of white space for your copy.

If your photo doesn’t have white space, consider adding a text overlay to your Pin so that the text is clearly readable. You should also make sure your text is high enough contrast to be easily read on a screen.

This not only helps your Pinterest audience, it helps Pinterest itself understand exactly what your Pin is about!

3. Draw Users in With Pin Titles

Pin Titles tell your users exactly what your Pin is about – and did you know they tell Pinterest what it’s about, too?

Pinterests’ visual AI tool can read the text on your Pin – well, some text. It really struggles with script and handwritten fonts, so even though these are cute, they don’t help Pinterest SEO.

And trust us, you really want to optimize your Pin designs with Pinterest SEO in mind. When the algorithm (and your users) have a clear understanding of what your Pin is about, it will surface in relevant search results for Pinners interested in that topic. That’s more eyes on your content, and more traffic to your site!

To make a design-friendly Title that hits the points of Pinterest SEO, include your main keyword or topic in your Pin Title, and fight the urge to make it too long. A short, snappy title doesn’t detract from your Pin image or take up too much space in the design, while getting the point across.

You can use up to 100 characters in your Pin Title! 

4. Include Your Branding on the Pin

If you think about it, the Pinterest feed is filled with hundreds of Pin images side by side, each inviting Pinners to click and learn more. If you’re interested in building engagement and a loyal following on Pinterest, subtle branding touches on your Pin can help!

If you have a brand logo, consider including it on your Pin in the corner, or at the bottom of your Pin. 

If you don’t have a logo, include your website address. This helps users know who made the content, and where to go for more things like it!

Want more information? Read our in-depth guide on creative best practices for Pin design!

Pinterest Pin Template Examples from Tailwind

How Often to Post on Pinterest?

You may be wondering how often to post on Pinterest, and looking for information on the best days to post on Pinterest. Well, we have some good and bad news for you here!

The bad news is there is no best time to post on Pinterest. The good news, is that any time could be a good time to post on Pinterest. The key is not posting at the right time and date, but perfecting your Pinning consistency. Here it is from Pinterest themselves:

It’s a good idea to save Pins regularly—consistent, daily activity is better than a once-a-week flurry. Be patient and stick with it.

Unlike social networks where all of your audience reach typically happens in the first 24 hours, the reach of your content on Pinterest will continue to grow over time as Pinners discover and save your Pins. Publishing consistently over consecutive months is the best way to build a dedicated audience.


Our recommendation is to look at how much time you have to commit to generating content to Pin, so that you always have a consistent flow of Pins to your boards.

“There’s no point in pinning 100 times per day if you don’t have the time and content to fill those slots from week to week. You want to be able to set yourself up to maintain a flow of relevant and quality content.”

Taylor Hall, Tailwind Customer Success

That’s where our Tailwind Pinterest scheduler comes in handy – so that you can experiment and find the pinning schedule and cadence that works best for your audience.

If you have the time to publish 10-15 new Pins every day, try it for a while and monitor your engagement with our Pinterest analytics tool. From there, you can make the choice to scale your Pinning rate up or down, or make changes to your Pinterest content!

The sweet spot may take some sleuthing to find, but you’ll be rewarded with more engagement on Pinterest and better performance of your Pins – and Tailwind is here to help!

Plus, our Tailwind Create tool enables you to publish all your freshly designed Pins to your Pin queue in one click of a button, saving you a ton of time! Curious? Try it out today!

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Everything you need to know to turn your Pinterest templates into traffic and generate interest in your brand is here in our guide!