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How does Pinterest work? So glad you asked! Pinterest is a giant Pinboard (think old-timey cork board with push pins) for all the ideas and products people like to save.
Oh, and it is a LOT of fun. Pinners spend hours looking for ideas! But, they’re not JUST hoarding those ideas. The people who use Pinterest are doers and buyers. They try new recipes, experiment with DIY projects, collect money-saving tips, and plan everything from remodels to purchases and parties.
Read on to learn all the basics of how Pinterest works. Here’s what we’ll cover:
People use Pinterest to save ideas, products, to collaborate with friends, and to bookmark things to read later. Pinning is typically a solitary activity where Pinners browse and save ideas and products that will help them improve the quality of their lives, their work, health, and even their wardrobe or hairstyle!
It’s different from truly “social” networks where people share information and images about themselves and their personal or professional lives.
Facebook and Instagram are about presenting the best version of you to the world.
Pinterest is for inspiration to transform yourself into the best version of you.
Instagram is about presenting your best self to the world. Pinterest is inspiration to become it.People save and click on Pins up to 90 days before they are ready to act. What all this early planning means for marketers is that their products and services can become an option for consideration very early on in the buying process.
With 75% of all the content on Pinterest coming from brands, people are very open to branded content as long as it is useful and attractive.
Product Pins allow Pinners to see your updated product inventory right on Pinterest. Connect a Pinterest catalog that pulls from your product feed and apply for Verified Merchant Status for even better exposure for your products.
Pinterest is the number two driver of social traffic to websites. When you and others share Pins that link to your website content, you’re adding more and more opportunities for people to find you and come to your website.
There’s no reason to feel like you’re too late to the game, either. While some well-known brands are having great success with their Pinterest marketing, 97% of all searches are unbranded – meaning even a relative unknown can be discovered by new customers who are ready to buy!
A Pin is a visual representation of a product or idea which someone saves for later use on a Pinterest Board. Each Pin is composed of four elements:
When someone clicks on a Pin, it will enlarge to show the full image and description. If they click again, they will be taken to the link associated with the Pin – usually a blog post or product page with more information than can be included on the Pin. Your Pins can be saved to other Boards owned by other Pinners.
A Pinterest Board is a collection of individual Pins. Pinterest Boards give you a way to organize ideas.
For example, you might create Boards to organize ideas about a bathroom remodeling project, a vacation or trip you are planning, books you want to read, or recipes you want to try.
Pinterest Boards are always owned by one Pinner, but they can be shared. A shared or “group” Board allows other Pinterest users to add Pins to the Board.
Shared boards are commonly called “group” Boards. They’re useful for collaborating and getting feedback from friends, business partners, clients, and family. Not sure which outfit is best for your high school reunion? Your BFF can chime in and even add her own Pins as suggestions.
Secret Boards and the Pins on them are visible only to you and anyone with whom you share the Board. They’re perfect for planning surprise parties, sharing research, or for any other “just between us” purpose!
A Pinterest Profile can hold up to 500 Boards – though it’s hard to imagine how anyone would keep track of that many Boards!
Your Pinterest Profile holds all your Boards, your Pins, and all your settings. Some of the information that appears publicly include:
When you follow a Profile or a Board on Pinterest, you’re telling Pinterest you want to see more of that. So, their Pins will start to appear in your home feed. These signals you give to Pinterest also allow it to show you “picked for you” Pins it thinks you may like.
See above. 🙂 It’s great to have followers on Pinterest – your Pins will likely get more exposure and the social proof can be powerful, but Pinterest doesn’t serve up everything that is Pinned by the people and Boards you follow in the order it was Pinned. Not anymore.
Also, your Pins may be seen by people searching – whether or not they follow you.
Followers are good – but traffic from Pinterest is better. Try not to worry too much about your follower count and make sure your Pins are optimized for search instead.
You can Pin an image from around the web, or you can “Save” an image that’s already on Pinterest to your own Boards.
If you’re using Pinterest for your business, you should have a business account. You can convert a personal profile into a Pinterest business account to get detailed analytics on the performance of your account. and to advertise on Pinterest. It’s free to have a business account and aside from enabling analytics and the ability to advertise, it functions the same as a personal account.
There are a lot of organic ways to promote your pins, like using Pinterest SEO, linking to your website, and featuring it in your email sends.
The only other way to promote your pins on Pinterest is to participate in their ad program. Here is a great guide from Pinterest itself on starting out their ad program. It can be a great option as well, considering the great metrics Pinterest is showing for conversions.
So many things! Pin regularly, have a strategy, utilize group Boards, and sign up for Tailwind Communities for greater reach! Also you’ll want to keep an eye on your analytics. If you’re a blogger, here’s how 8 successful bloggers get traffic from Pinterest.
A free trial of Tailwind for Pinterest is also a good start.
Looking for how to delete Pins on Pinterest – or perhaps the best practices for deleting Pinterest Boards? Maybe you just want to know how to unpin on Pinterest permanently. We’ve got all the answers and how-tos you need.
In this post, we’ll give you step-by-step instructions for how to delete Pins and Boards from your phone or on desktop.
Most importantly, we’ll help you decide if you really need to delete those Pins – or if there’s a better way to handle your content.
When you delete a Pinterest board, you permanently lose all its Pins and any followers of that Board.
If you delete Pins, they’re also gone forever. Since deleting Pinterest content will impact your followers, don’t take the decision lightly. In fact, there are only three reasons you should delete Pins or Boards!
Tread carefully before going on a deleting spree! There are only three instances in which deleting content is absolutely necessary:
If your reason for deleting your Pin isn’t listed above, chances are you’d be better off with a less permanent solution for removing boards and Pins – like archiving!
Archiving Pins are a fast, temporary fix for how to remove Pins from Pinterest.
Archiving Pins or Boards makes them invisible to your audience, and you won’t get notifications or recommendations about saved Pins or Boards while archived.
However, if you change your mind, you can always unarchive them! Plus, archiving saves your time when making content if you can reintroduce the pin later.
To archive a Board or Pin, just tap the edit icon (gray pencil) and click “Archive.” When you scroll to the bottom of your Boards, you’ll see the archived section.
To unarchive a Board or Pin at any time, just tap edit again and click “Unarchive.”
Sometimes Pinterest users want to do a little spring cleaning or focus on their most beautiful Pins. While we don’t recommend this – it’s more useful to spend your time creating new content – it’s not hard to do.
Here’s how to remove multiple Pins from a desktop:
You can also manage your Pinterest account from mobile, which includes the move copy, delete, and archive features!
Here’s how to delete Pins on the Pinterest mobile app:
To delete a Pinterest Board or Boards from desktop, here’s what to do:
To delete an individual Pin:
Psst… thinking about deleting a group Board? You’ll find instructions and more details in “How to Find, Join, and Pin to Group Boards!”
Want to make the most out of your Pinterest account? View our FREE Pinterest for Business webinar!
In this training session, you’ll learn how to:
Plus tons of other incredible information! What are you waiting for?
Ready to make marketing on Pinterest a snap with Tailwind’s publishing tool? Sign up now to start scheduling Pins to the Boards you love. ❤️
Are you just starting out with Pinterest marketing and unsure how to add Pins to Pinterest? No worries, we all have to start somewhere… that’s why we put together this handy guide!
We’ll be covering all the different ways you can add Pins to Pinterest on both desktop and mobile.
With this beginner-friendly guide, you’ll learn how to add a Pin to Pinterest in no time!
This blog post will help you learn how to add a Pin to Pinterest in 3 easy methods.
Plus, we’ll go over how to save and schedule Pins using the Tailwind Browser Extension.
Sound good? Then let’s learn how to add stuff to Pinterest!
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You might be asking yourself, how do I Pin on Pinterest? We’ve all been there!
Here are a few ways you can easily add a Pin to Pinterest:
This post will go over each of these methods in more detail including steps for Pinning and useful tips!
You might be thinking, how do you Pin a picture to Pinterest? Great news: you can create a Pin with photos and videos from your computer or your camera roll via the Pinterest mobile app.
Related Reading : The Ultimate Pinterest Image Size Guide
First, let’s cover desktop:
With these simple steps, you can add Pins to Pinterest using your desktop computer:
Learn how to add your own Pin to Pinterest with the Pinterest mobile app. This process is the same for both Android and iPhone versions of the Pinterest app!
Steps to add pictures to Pinterest app:
Don’t have an image or video of your own to Pin? No worries – you can Pin from a website.
You can use Pinterest to find an image and create a Pin on your Board. This is especially handy for Pinning your favorite articles and recipes!
The following explains how to use URLs to create Pins for your Boards on desktop and mobile.
Here are quick and easy steps to Pin to Pinterest from a website using the URL:
Wondering how to add a Pin from a website using the Pinterest mobile app?
Follow these steps that are similar for Android and iPhone versions of the Pinterest mobile app:
With a browser extension, you can add Pins to your Boards from images on a web page or social media.
If the site has Pinning images enabled, you can hover over each and click the “Pin It” button that pops up. Or, you can save time and scrolling with the browser extension!
We will go over the two browser extensions that work great for this in the sections below.
Practice Pinning from a website here :
There are two browser extensions you can use to add a Pin to Pinterest from the web: the Pinterest Browser extension and the Tailwind Browser extension.
Installing the Pinterest browser extension is easy and it’s available for Chrome, Firefox, and Microsoft Edge. Having trouble? Click on the image on the right to visit the Pinterest help page.
As you’re visiting websites, click the Pinterest logo in your browser. Choose an image for your Pin and select a Board to save it to.
With the Tailwind Browser extension, you can save images from websites to your drafts, or schedule them immediately!
As you come across a website you’d like to Pin, hover over the image you’d like to add to your Pinterest Boards.
Select the Tailwind “Schedule” button that pops up. Select the Board you’d like to add your Pin to.
Type your Pin Description. Save for later, or add to your Pin Publisher Queue right then and there!
So how do you add things to Pinterest? Adding Pins to Pinterest is easy with these 3 methods of Pinning:
Upload your own Pin, manually Pin from the web, or by using a Browser extension.
Ready to take the next step in your Pinterest education journey? Don’t wait – watch our FREE webinar!
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To save time, schedule your Pinterest Pins with Tailwind! Our Pin scheduling tool helps you schedule and publish Pins at the times when your audience is most likely to see them and engage.
Want to try it for yourself? Snag a [sc name=”free-trial-of-tailwind-for-pinterest”] now – no credit card required.
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Do you use Pinterest Group Boards in your marketing strategy?
While they don’t work the same way they used to, there are still plenty of ways to use Group Boards for your business.
AND there’s a new way to get many of the benefits you used to get from Group Boards. Intrigued yet?
Pinterest Group Boards (also known as collaborative Boards) are shared Pinterest boards that multiple Pinterest users Pin to. The Board is owned by one Pinterest user who has given other Pinterest users permission to add Pins.
Here’s how you can tell whether a board is a Pinterest group board or a regular board, with examples from tavernatravels’ Pinterest page:
If you’ve joined a Group board, you can invite other Pinterest users to it unless the Board owner has indicated otherwise in the rules.
Interestingly, when you follow a Pinner, you only follow their non-Group Boards and the Group Boards they own.
By default, you don’t follow Group Boards they belong to, but you can visit their profile and follow them one by one if you’d like!
Pinterest Group Boards were created to help Pinners collaborate with people they know. In the past, people used Group Boards to increase the distribution of their Pins, as people following any of the members of your Group Board would be more likely to see your Pins in their feed.
Since that was not the intention of Group Boards, Pinterest has started limiting the distribution of Pins in Group Boards to the members of that Board only – encouraging true collaboration.
Wondering how you can use collaborative Boards on Pinterest to your advantage? Here are some ideas to get you started!
You get the idea (and the differences between group board and private board)!
There are four easy ways to find collaborative Pinterest boards. Below, you’ll find detailed instructions on each method!
A Pinterest Board search is often the first place to start. It’s easy to do, if a little time-consuming. Here’s how:
Try looking at other Pinterest profiles in your industry to see which group Boards your competitors are contributing to!
Here’s how to find collaborative Boards on Pinterest that your competitors have joined:
You can also check out a number of Facebook groups full of people who are looking for group Board contributors.
You’ll find a number of industries, niches, and topic-specific groups in Facebook search results.
Request to join groups that are most relevant to your Pinterest account topics – these are going to be the best Pinterest group boards for your marketing strategy.
An easier way still is to use Pingroupie.com. If I want to look for marketing Boards to join, I type in “Marketing” and scroll through the results. The “Score” (out of 100) is based on things such as repin rate, number of collaborators, follower growth, etc.
I’ll look for a board without too many collaborators, but lots of followers. Remember, you’ll still need to take a look at each to check for quality.
And you’ll still want to check your Tailwind Pin Inspector after joining to make sure your Pins are doing well here!
There are also a number of blog posts with lists of group Boards. Check out some from this Pinterest search.
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The most simple way to join group boards is to look for Boards with the “Request to join” button. Those are the ones most open to new members.
Some Group Boards may also have instructions for joining in the Board description.
Pinning to a Group Board on Pinterest works the same way as a regular Board. Just select the collaborative Board, and tap the plus icon to the right to Pin your content!
Want to turn an existing board into a group board? Here’s how to do it:
On this pop-up, you can also create and copy an invite link to send to collaborators, as well as set collaborator permissions.
When you look at Pins in a Group Board on mobile, the option to comment is front and center in a way you won’t see on Pins from non-Group Boards.
And your comments are only visible to other members of the Board.
When it comes to Pins on non-Group Boards, you can comment or upload photos, but the option is not as prominent, and any comments and photos uploaded are public.
Pinterest is adding reactions to Pins in Group Boards to make it easy to give, receive, and even SORT feedback on ideas.
Choose from a heart, clap, lightbulb, question mark, or thumbs down to give your feedback in an instant!
Then click on the heart drop down (if you have it) to sort Pins in the Board by things like recency, most reactions, most comments, and custom. Way to get a quick look at how your ideas are being received!
If you’re in a group Board where all the members share only quality content that is relevant to the theme of the group Board (no weight loss Pins in the “How to start a blog” Board, please!), you can find content you might want to read or Save or schedule for later.
You’ll always want to check the links before sharing to make sure it goes to the right place. And remember, the biggest impact on the success of your own Pinterest marketing is for you to share your own new ideas.
While Pinterest has indicated that Group Boards are not meant to aid in content distribution, some Pinners still find them useful.
Find out for yourself if your Group Boards are still working well by going to your Pin inspector and filter by Board. Not yet using Tailwind? [sc name=”Pinterest Signup – Text Link” ]
No hard feelings if it’s just not working for you anymore! Simply click on the image of the group member on the Group Board, find your name and click the “Leave” button.
Try Tailwind Communities! Communities allow you to collaborate with others in your niche and are currently free to use.
Tailwind Communities don’t replace Pinterest Group Boards – they both have a place in your Pinterest marketing! Each can help you find and collaborate with content creators, business partners, and more.
Ready to try it out? Find your first Community now.
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I know, I know. Pinterest is our escape, our happy place. So when you mention Pinterest and SEO (Search Engine Optimization) together, unless you’re an SEO pro, you’re probably cringing just a bit right now!
No worries, you won’t find any tech speak here, just tips to help you get your content found on Pinterest. In fact, it’s possible that SOMEBODY (me) spent a good many hours reading and re reading the Pinterest Engineering blog in an effort to pull out some gems and distill them down just for you. Intrigued? Good!
Sure is! Since Pinterest is a visual search and discovery engine, it shares a lot more in common with Google and other search engines than it does social media sites like Instagram.
For instance, like Google, Pinterest can be a powerful driver of qualified traffic. In fact, it’s long been the #2 driver of social traffic, and for many Tailwind members, it’s the number one source of website traffic – period.
BUT, If you want people to see your content on Pinterest and you want to generate more traffic from Pinterest to your site, you need to help Pinterest distribute your content to the Pinners who want it.
And while follower engagement IS a factor in the distribution of your content, Pinterest is actively seeking your help to determine where to show your content in search, the home feed, and related (or “More like this”) Pins. That’s where Pinterest SEO comes in – and that’s where there is a lot you can do to improve your content’s SEO.
Since Pinterest is at heart a search and discovery platform, optimizing your Pins, profile, and content for Pinterest is very similar to optimizing for Google. And just like with Google, the uptick in traffic from your hard work may not happen overnight, but it will happen.
Note: We’re attempting to present many of the factors shared publicly on Pinterest’s Engineering blog, but there may be others which are not publicly shared. If you stick with these suggestions and always aim to help Pinterest create a platform full of high-quality, fresh, engaging content, you’ll go far!
Here’s What You’ll Learn:
If you prefer to watch a lively discussion on this topic with me, Jeff Sieh, and Jennifer Priest, you’re in luck!
SEO and keywords go together like PB&J, but unlike the iconic sandwich, things can get a little overwhelming here – and fast. Not to worry! Here (not necessarily in order of importance/impact) is where Pinterest looks for your keywords in order to decide if your Pin should appear for a certain search query:
In this example, the Pin Title is “How to Write Email Marketing Subject Lines.”
The Pin Title must be set manually when you schedule a Pin on Pinterest.
If you schedule your Pins with Tailwind, we will attempt to pull a good title from your website meta data.
We recommend you review Pin titles before you schedule to make sure they follow Pinterest’s best practices:
The Pin description is where you want to include additional keywords relating to your topic, while also giving more context to what your Pin – and the link it leads to – are about.
If you need keyword inspo, try entering your topic in the Pinterest search bar! You’ll see various options of what people are searching for on Pinterest that would make great keywords to use!
If you’re struggling with your Pin description, you can also use Tailwind Ghostwriter to help create a keyword-rich, engaging caption for your Pin.
Simply put in your Pin URL, identify what you’re posting about (ex: lifestyle content, information, product or promotional) your Pin title, and any keywords or phrases you want to be sure to include.
Ghostwriter will give you three AI-generated Pin descriptions to choose from! You can either tweak your description or leave it as is – over 86% of our users do! It couldn’t be easier to use, and you can try it for yourself with a forever-free plan of the Tailwind marketing suite.
In the example above, our Pin was saved to “Email Marketing.” Use keywords naturally in your Board names – and save your Pins to Boards with relevant names and topics. You can use your board descriptions to give more context about the Pins saved there!
Pinterest is looking at the content to which each Pin links to get more keyword signals. When Pinterest sees our Pin, those clever Pinterest bots go to the linked page and look for meta informatio on the page.
This is what you enter on your blog as SEO title and meta description. The bots ALSO scan the main text on the page, looking for keywords.
Even if you don’t use a certain keyword anywhere, if your Pin gets clicks from certain search queries, your Pin may be tagged with that keyword.
How would that happen in the first place? The key lies with Interests, and we’ll cover how Interests influence Pinterest SEO in a moment.
Woah. Pinterest can “see” our images? Yeah, they sure can. And they identify items in our Pins – which is why they suggest we feature our products prominently in our images wherever possible.
Here’s a cool image from the Pinterest Engineering blog which shows how they identify objects in a Pin image:
This shows the annotations that Pinterest’s AI can pull from a single image on Pinterest.
These annotations play a factor in whether your Pin shows up on someones home feed and where, placement in Related Pins, search, Board suggestions and even detecting spam on Pinterest.
Isn’t that amazing? But before you ask, don’t worry. If your product or service doesn’t work as a single image on Pinterest, this is not the be-all end-all of Pinterest SEO. Let’s keep going!
I know, this one amazes me as well. Pinterest calls it “Optical Character Recognition,” and it’s exactly that. They read the text on your Pins. Here’s another image from that same post illustrating the incredible ability they have to “read” our text on images.
THIS is why text on Pins can be very helpful to improving your Pinterest SEO.
This is why we don’t need to worry about using plurals or every possible iteration of a key phrase to cover our Pinterest keyword bases. Pinterest handles it for us. Some examples might include:
How smart is that?
Pinterest keyword research is fairly simple. You can use the auto-complete search feature, or go down a rabbit trail with guided search. First, auto-complete…
Start typing in one of your relevant key words and Pinterest will give you a few suggestions. Write these down.
You can also use the Pinterest Trends tool to research trending topics, and the demographics that are most interested in them!
Every Pin on Pinterest is mapped to several Interests. There are tens of thousands of Interests organized to 10 levels of specificity (?!) and they’re used to remove unsafe content, provide personalized recommendations, target ads, and as a ranking factor in search results.
Pinterest shared a peak at how they map Pins to Interests:
What does this mean for YOUR Pinterest SEO? Beyond trying to picture your product or services in the image and employing good use of keywords, there doesn’t seem to be much you can do to influence Interest mapping.
But it is important to know how it works when we get to ranking (soon!).
This is a fun one. Do a closeup on your Pin on Pinterest and scroll down to the “More like this” Pins. Are they similar to your Pin and would you be happy to have your Pins search results like this? If so, great! If not, review your keywords in all 9 spots above and see if you can clarify your keywords for Pinterest.
And here are the related or “More like this Pins,” showing how Pinterest is categorizing our image and assigning keywords and Interests:
This is what we all want – to get our Pins to the very top of the search query results on Pinterest! Ranking all comes down to – which Pins are most likely to delight and inspire Pinners and create the best user experience? Those are the ones that will show up first. Here are some of the things that impact general ranking (according to the Pinterest Engineering blog):
Text relatedness is simple – are the same keywords and phrases found in all the keyword spots we discussed above? This is why it’s so important to save your Pins to the most relevant Board first – Pinterest wants to see that the Pin belongs on that Board and will connect the two.
It stands to reason that if the keywords are the same across multiple sources, your Pin is likely a good match for that keyword query!
Consistency (Pinterest calls it “cohesion”) between a Pin and the content it links to is essential.
Make sure you are using the same keywords in your Pin description as you’re using on your blog post. And make sure the image you are Pinning, or something similar in style, are on the page that Pin links to.
Pinterest repins, clicks, closeups, saves, comments, photos – all these engagements have an impact on your Pinterest SEO and ranking in search results.
Pinterest has mentioned that they serve up your Pins to your followers first, so use Pinterest Audience Insights to find out what YOUR audience is interested in.
While text relatedness, cohesion, and engagement return a great selection of Pins of interest to a search for any given keyword, Pinterest takes it a step (or more) further.
They want to show you what YOU want to see. With that in mind, Pinterest looks at several signals to rank your personal results. Here are a few of them.
Pinterest Personalized “SEO” Considerations:
This is the “magic” part of Pinterest SEO. You can (and should) follow best practices for design, consistency, and skillful use of keywords, but in the end, Pinterest is a search AND DISCOVERY network and they’re constantly working to create a better, more personalized experience for all of us.
The more you pay attention to the engagement on your Pins and run tests with different images and keywords, the better you’ll be able to tell which of these “magic” factors helps move the needle in terms of traffic and conversions on your site.
Since 97% of searches on Pinterest are unbranded, it’s clear that people are open to discovery and inspiration. Rather than searching terms such as “best running shoes” as one might on Google, a person on Pinterest is more likely to search something such as “beginner running tips.”
With that in mind, you’ll want to expand your keywords beyond your product or service to attract people before they even know they need you.
Pinterest wants to serve up Pins that lead to quality content. Aside from the obvious must haves of useful content, well, written, it also needs to be engaging and inspiring. You should also make sure you verify your site with Pinterest. That allows Pinterest to see that YOU are the owner of the content you share from your site.
Make sure you use Rich Pins on your site to give more context to your Pins.
Pinterest wants to send traffic to quality sites that provide a great user experience. In fact, they won’t even take your money to send ad traffic to pages that are full of pop ups and ads, so it seems likely that sites like that will see their content suffer in search.
Then there’s quantity. Pinterest wants you to Pin consistently, but it also wants you to Pin high quality, fresh content. Try to create new content on your site at least weekly – and make sure there is a Pinnable image on every post! When in doubt, lean towards fewer high quality Pins, rather than spamming your account with low quality or duplicate Pins.
Need help being more consistent on Pinterest? Schedule all your Pins for the week in minutes with Tailwind! Try a free (no credit card required) trial. [sc name=”Pinterest Signup – Text Link”]
While all search engines keep some secrets, Pinterest has shared with all of us many details about how SEO works and how we can get our Pins ranking higher.
Seven steps to Pinterest SEO success:
Feeling ready to give Pinterest SEO a try? REALLY give it a try? Combine what you’ve learned here with a commitment to creating new content every week and your Pinterest traffic WILL increase. Let us know how it goes!
Are you taking advantage of the traffic-boosting power of Pinterest? Are you saving new content regularly, sharing Pins that engage your followers, and remaining consistent to boot? Have you been doing this manually – one Pin at a time – on Pinterest at all hours of the day or night?
If so, major kudos to you. And also – good news! You don’t need to do this anymore. Pinterest has introduced a 100%-free Pin scheduler right inside their app – and it works on desktop or mobile.
Granted, scheduling Pins through the Pinterest app has its limitations. Pinterest only allows Pinterest business accounts to schedule and limits scheduling to up to 2 weeks in advance. For more flexibility, we recommend Tailwind’s Free Forever Plan, so you can plan, create and schedule your Pins at the best possible times!
If you want the freedom to schedule up to a month in advance for either personal or business Pinterest accounts, we recommend using Tailwind’s Free Forever plan. Need even more Pins, Communities, and graphics? Snag one of Tailwind’s paid packages.
Now, lets walk through how you can schedule Pins to Pinterest for free.
But how do you schedule posts to Pinterest, you ask? Let’s get into it!
There are multiple ways to schedule Pins to Pinterest. The best Pinterest scheduler really depends on you and your brand! There are multiple options, and we’ll cover them all here.
Here’s the scoop: from desktop or iOS or Android on a Pinterest business account you can save up to 100 Pins up to 2 weeks in advance. That’s it. No bells, no whistles, no editing previously scheduled content – but hey, it works!
3. Upload your image and fill in your Pin’s title, description, and destination website (your URL).
4. Click on “Publish at a later date” underneath your URL.
5. Schedule a date and time up to two weeks away. You’ll want to schedule at the best times for you – the times when your followers are most likely to be on Pinterest and engaged.
Just head over to your profile and click on “Pins” to see the Pins you’ve scheduled. You won’t be able to edit them, but you can click on them, then delete them or choose to have them sent out immediately.
If you are a company that either uses Pinterest often or intends to use it often in the future, you may find that Pinterest’s scheduler doesn’t quite meet your needs.
Sure, it’s great not having to manually Pin every day, or several times a day. But at a certain point, you’ll likely find it’s worth it to invest in time-saving, results-building features.
So let’s get into another option – the Pinterest scheduler tool in the Tailwind marketing suite!
4. Check your uploaded image and then select Confirm.
5. Add your Pin Title, Pin Description, and Pin URL. OR, if you need a little help with your Pin Description, click “Ghostwrite For Me” at the top of the screen.
Our AI Pin description tool will ask for your URL, what you’re posting about, your title, any keywords or phrases you’d like to add, and your CTA. Then, it will generate 3 possible Pin description options for you!
Make your tweaks or click “Save Description” to save your new Pin description.
6. Underneath your Pin description, select the Pinterest board you want to send your new Pin to by typing in the board name or searching through the drop-down list!
7. Next, decide when to post your Pin! Our SmartSchedule tool will make recommendations based on the times your audience is most active and engaged on Pinterest. Or, you can choose a custom time by clicking the clock icon below!
Once you have selected your posting time, click Save for Later to save your new Pin in your drafts, or click Schedule Post to send it to your calendar!
You can view your scheduled Pins at any time on the calendar on your home screen! Just look at the date of your scheduled Pin to see a preview.
Hover over the tile to see an expanded view of your Pin, where you can edit, unschedule your Pin or even delete it at any time.
Pinterest has a great free tool for scheduling Pins. It’s limited in features and in the number of Pins you can schedule, but it’s a great way to try it out and see what scheduling can do for your Pinterest marketing – and for your calendar! For even more time-saving and advanced features, try out our forever-free plan to take your Pinterest marketing to the next level!
If you’re wondering about Pinterest SEO best practices, and how to write the best Pinterest descriptions and titles for Boards & Pins, we’ve got you covered!
There is an art and a science to it., just like with everything else on Pinterest, and we have it down.
When you get the art right, you’re appealing to a reader’s emotions, challenges, and desires for the future.
When you master the science, your Pinterest SEO will improve. That leads to more and more distribution and website traffic.
I’d call that a win-win!
In this blog post, we’re breaking down how to write Pinterest descriptions and titles for Pins and Boards. Plus we’re talking about why they’re so important for engagement, traffic, and the Pinterest search engine!
Simply put, Pinterest descriptions and titles give more context for your Boards and Pins, they are the first contact between your Pin and the audience. They give Pinterest users a clue as to what kind of content they’ll find Pinned to your Boards, or what your Pin is about!
Good Pinterest descriptions and titles drive engagement, traffic, and reach.
In 2018, Pinterest created a study of 21,000 Pins, where they analyzed Pin designs and captions, and what they found will amaze you! Here are just a few highlights:
Clearly, descriptions matter to people on Pinterest. And, as it turns out, they matter to the Pinterest algorithm too!
To further support these results, in a 2020 webinar with Pinterest’s Current Partnerships Manager, Lucy Matthews, we asked her about the possibility of using the same title and description for several Pins at once. Not only was her response categorical, but her explanation made all these concepts much clearer.
When you’re creating titles and want to use the best title and description for a Pin, both should reflect information about the Pin and what can be expected when clicking through.
Titles that don’t accurately reflect an image or a landing page are already less valuable to Pinners and will not perform as well.
-Lucy Matthews
Pin descriptions are absolutely vital to Pin distribution. By including relevant keywords (that relate to the page you’re linking) in your Pinterest Pin description, Board title, and description where the Pin is saved, you send a signal to Pinterest about your content (think: Pinterest SEO!)
These keyword signals in your Pin title, Pin description, Board Title, and Board Description help Pinterest surface your Pin to the right people and in the right search results.
As with Google, don’t use random unrelated keywords, only relevant keywords. You want to avoid being reported for spam on Pinterest!
Pinterest Pin descriptions display in slightly different spots, depending on whether you’re using Pinterest on a desktop or the mobile app.
On a desktop, your Pin description will appear to the right of your Pin image and under your Pin title when selected. On Pinterest mobile, the description appears underneath the Pin image, just after your Pin Title.
Pinterest Board descriptions appear at the top of your Pinterest Board, just under your profile picture. This space helps clue your followers into the contents of your Board, and what type of Pins you’ll be adding to it!
Now that you know where to find these descriptions, and what they’re supposed to do – let’s talk about why writing great Pinterest descriptions is so important.
If Pinterest Pin descriptions matter so much – you may be wondering – why are they missing half the time? Sometimes you see them on mobile, but not on desktop. Or you might see them on some Pins and not on others. If you manage several accounts for clients, you may see them on some and not others.
It’s actually not uncommon. Here’s what Pinterest has to say:
“Your descriptions might look different across Pin formats and devices. Sometimes people will see the full description in their feed, and sometimes they’ll only see the Pin title or a few words of the description.
No matter what shows in people’s feeds, know that your description is working hard behind the scenes to get your content in front of the right people.”
Now let’s talk about Pinterest description and title best practices, and how to write them for your Pins!
Whether you add a Pin directly to Pinterest or are scheduling a Pin with Tailwind, you’ll see a box for a Pin description.
Not yet using Tailwind for Pinterest? [sc name=”Pinterest Signup – Text Link”] and save hours each week on your Pinterest marketing strategy!
As for what to write in your Pin description, you’ll want to include anything that might help people decide if your Pin is relevant to them. The more details the better. Imagine you had 10 seconds to tell someone what your linked page was about. What would you say?
Let’s be honest – writing perfect Pin descriptions for all your Pins that include the elements above can be a little…daunting. In fact, our members said it was more than daunting – they confessed they actively avoided it!
Don’t worry. We have a brand new Pinterest description generator tool that can help. Meet Ghostwriter!
Ghostwriter is a powerful AI tool that can create natural-sounding Pin descriptions in record time. Simply upload your Pin image (or schedule from Tailwind Create), click the “Ghostwrite For Me” button on your Pin details screen, and input your information.
Ghostwriter will ask you for:
Then, in the time it takes you to sigh over the prospect of saying the same old thing in another way, Ghostwriter will generate 3 possible Pin descriptions for you.
You can make a few tweaks, have Ghostwriter try again, or save your brand new Pin description as is! It couldn’t be easier, and our members love it!
In fact, 100% of the testers in our beta group said they were likely to continue using Ghostwriter again. . Want to try it for yourself? Ghostwriter is available on all Tailwind plans, including our forever-free plan!
You have up to 500 characters for your Pin description. That’s plenty of space for the natural use of keywords, including a CTA, and all the information people need to know about what your Pin and the linked content can do for them.
When your caption appears in the feed, it’s the first 30-60 characters that are most likely to appear. Put the most important, most compelling parts first.
Similar to descriptions, Pinterest titles play a crucial role in engaging your audience. Since the title and the art may be the first things your audience notices about your Pin, we could even argue that they are more important to your CTR and traffic. Let’s examine the characteristics of a winning Pinterest title idea.
Understanding the elements of a strong Pin description is nice, but how does that translate to creating an effective caption?
A simple way to think about crafting your Pin description is with this template:
Let’s look at a few Pin examples – one for each of the four objectives: awareness, email signups, online sales, and offline sales.
Here, we’re TravelBali, a vacation resort :
Looking for an all-inclusive, family-friendly vacation holiday? TravelBali has easy packages and financing to help you plan your dream trip. Swim with stingrays, relax on a catamaran, and end your day lounging by one of our four giant pools with swim-up bars!
Kids stay and play for free. If adventure holidays are your thing, we have that – rock climbing, cave diving, hang gliding… Or if you prefer a relaxing holiday, enjoy our spa with massage, sauna, mud bath, and facials – and of course, the beach with crystal waters and sand for miles! Choose your dates now.
The keyword usage here is strong.
Great for attracting Pinners who are just starting to plan out a vacation. Notice that the brand name is near the beginning, and how compelling the copy is. I’m ready to pack my bags!
Now we’re home decor business :
For luxury linens at discount prices, think Adlers! From gauzy, no-iron summer curtains to luxurious holiday linens for the most decadent of family gatherings, we have everything you need at prices up to 80% off every day.
Be the first to hear about new styles and price cuts when you sign up for our email list.
Again, keywords to attract people who might be interested in THIS particular content. There’s also a strong call to action and an enticing promise of up to 80%. Who would want to miss that?!
Now we’re an athletic shoe company ♀️:
Perfect for back-to-school, running a marathon, or running errands in style – Maple has the name-brand sneakers you want at the prices you need. We have shoes for men, women, and kids at prices starting at just $19.99.
Trendy and supportive, all our trainers offer arch support, breathable linings, and the latest colors. Plus, we offer free recycling of your old shoes! Find your style now.
Adding in mention of a price, plus spelling out exactly what you offer make this a strong caption. Including your differentiator (free recycling) can also make you stand out in a sea of sameness.
And finally, we’re a skincare company :
Summer sun left your skin in need of rescue? Check out our top 5 picks for affordable facial skincare products to rehydrate, fade discolorations, and leave all signs of summer skin damage behind!
Strong keywords here, and a quick, to-the-point statement of what you’ll read if you click. You don’t have to use all 500 characters to say it all!
If, like me, you find you sometimes need a refresher, why not download our Pinterest Toolkit now? It includes all of these examples, plus lots more great resources to help you make your best Pins on Pinterest ever!
Now that you’ve mastered Pinterest Pin descriptions, your Pinterest Board descriptions will be a breeze!
Stuck on how to write a Pinterest Board description? Here are some helpful templates to follow:
If you remember nothing else about writing the best Pinterest descriptions, remember that:
And make sure you grab our Pinterest toolkit. When you put compelling images and powerful descriptions, you’re going to see your reach, engagement, and traffic reach new heights.
Start a forever free plan of Tailwind for Pinterest!
The best part is, you don’t need to slap down a credit card. All of these features and more are available on our forever-free plan!
Tailwind can help take those time-consuming marketing tasks off your plate so you can put your focus to better uses for your business. You just leave the scheduling, posting, and creating to us.
In the ever-changing world of social media algorithms, it can be difficult to keep up with the newest and most effective practices. And when you operate a business it’s crucial to reach the masses. So, you might be thinking, “If I Pin It, They Will Come.” But, sadly it’s not that easy! Luckily, we are here to help.
Creating beautiful Pins is only part of the equation on Pinterest. You’ll also need an eye-catching title and an engaging and informative Pin description. That’s the bare minimum, but there are also some tactics you can use to elevate your chances of your Pins getting seen – including keywords.
So, is it better to use hashtags or keywords in Pin descriptions?
Here’s the short of it – keywords are better on Pinterest, and hashtags are best on Instagram.
Why? You see, Pinterest isn’t a social media “platform,” it’s a search engine. Even though Pinterest did try to incorporate hashtags into their algorithm, they simply didn’t work. Users don’t use hashtags in the search bar so there’s no point to include them in your description. You’re much better using those characters for keywords instead.
Great question! The Pin description is the “caption” or description for a Pin post.
And the Pin title lives above the Pin description in a larger bolder font. The title is shorter than the description as it explains what the post is.
In contrast to the title, the Pin description goes into more detail. A Pin description usually focuses on the who, what, where, when, and why of the post.
It also pulls the reader’s interest further into the Pin and is a great place to put a call-to-action to click through a link or save the Pin!
Creating Pinterest boards is essential for organizing your Pinterest Pins. Pinterest descriptions provide Pinterest users an idea of the type of content that will be pinned to your boards or what your Pin is about.
Make sure to add your Pinterest board description as you create the board. But, if you forget or don’t have time you can always add it later.
To find your board description on Pinterest, follow these steps.
Captions on your Pinterest Pins are what connect your Pin with the users. So, it’s essential to create quality ones. Pinterest Pin descriptions are found in slightly different spots, depending on if you’re using Pinterest on the mobile app or desktop.
On a desktop computer, Pin descriptions will appear next to your Pin image on the right.
On the Pinterest mobile app, the Pin description will appear below the Pin image, just below your Pin Title.
A description link in Pinterest is a live link that is placed inside a Pin’s caption!
Adding a link in the description to a Pin is a great strategy for getting more Pinterest followers to engage with your content outside of Pinterest. This approach can lead to more traffic wherever you link to.
It’s also important to make sure you include a call-to-action to incentivize followers to click through.
It’s most optimal if you create Pins that relate to your outbound link so that the traffic doesn’t go to waste.
Was this helpful? Pin it for later!
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While social media is a marketing hub with the potential to reach people far and wide through the click of a button, one platform has a massive advantage for businesses. And that’s Pinterest!
With 450 million users as of 2020, 85% of Pinners say they begin brainstorming and planning on Pinterest before starting a new project. Most of those millions of users continually look on the app for inspiration, products, and services.
Meaning, Pinners are not only receptive to new content and find it helpful, but they’re actively searching it out.
Pinterest essentially gives businesses a platform for customers to find you, and they make it as easy as possible.
And how do they make it so easy? Well, each Pin can be linked back to your website, driving all that traffic directly to your sales. Pretty incredible, right?
Pinterest doesn’t describe itself as a social media network, but a product discovery platform – although that is beginning to shift with the introduction of Idea Pins. As the “go-to” space for projects, anyone in the food and drink, retail, decor, travel, photography spaces – or, any small business – should consider Pinterest as a valuable opportunity for business.
But, how do you set up a business account and get started? Well, friends. Have no fear because we’ll be discussing not only why you should use Pinterest for your business, but also, how to truly stand out!
On Pinterest, a user is 33% more likely to click on your site than on Facebook. And the gap is even more significant for Snapchat and Twitter!
And a whopping 90% of Pinterest users say Pinterest helps them decide what to purchase, with over half of the people on Pinterest claiming to have bought something they’ve seen on Pinterest.
To tap into this opportunity, when someone comes to your account, there should be a clear idea or message of what you do and what they can get from following your business.
If you’re using it for fun, then sure, keep having a personal account! But suppose you’re trying to build a community or sell products. In that case, I recommend optimizing Pinterest for business and using this incredible resource to draw people in, fuel sales, and create brand recognition.
Now, before we move forward, let’s get you caught up on all the ‘need-to-know’ Pinterest terminology so you can be ready to dive into the Pinterest for Business side of things!
The goal of Pinterest is to have your content show up on more people’s home screens and in their searches. This gets you even more repins and website traffic!
Using Pinterest in your marketing strategy can take your business to the next level, and we’ll cover all the ways you can do that. But first, let’s have a run-down on Pinterest lingo, to help you navigate your way to becoming a Pinterest expert!
The handiest thing about Pinterest is how organized the app allows you to be. You can save a group of pins around a service, topic, mood, or theme to one board. Boards are essentially where you categorize your pins and allow your inner organizational rock star to really soar.
These are boards that allow more than one person to add and contribute Pins. They are mainly meant for collaborating with others. Think – wedding planners and realtors with their clients, or a group of friends planning a vacation.
These are special types of Pin that automatically sync information from your website to your Pins. Pinterest offers Rich Pins for four different categories – Product Pins, Recipe Pins, Article Pins, and App Pins.
These Pins allow businesses and accounts to tag products within a Pin, so people can click directly to the featured product on your website. This gives consumers the ability to browse many stores when looking for one particular thing. And then with a mere few clicks on the mouse, they can purchase your product.
This feature allows you to pay to have your Pins distributed more widely. The Pin will be labeled “Promoted” and will be shown to new audiences for the chance to get even more eyes on your Pinterest content. You can promote static images, videos (even full-width video!), and carousel Pins.
These multi-page Pins allow you to tell a story within twenty slides for a single Pin! If you’d like to learn more, we have a guide about Story Pins!
This feature allows people to easily browse your shoppable products by clicking a tab featured on your home page. Essentially, you can have a tab of your most popular items and links, along with your most recent inventory.
This new feature makes it easier than ever to see what a shop or business has in stock – leading to higher conversion rates!
The user-friendly tab when clicked also takes them directly to your website giving you prime opportunities to make sales. Shoppable Product Pins have more than doubled traffic to retained sites by an incredible 230%!
This is a code you can add to your website which allows Pinterest to track visitors coming to your site from the platform, along with what actions they take. This gives you all the analytics you need to see just how profitable the app is to your business.
When added to your Pinterest tag, this optional addition matches conversation data when there are no tracking cookies present, allowing you to have the most accurate data on which Pins are performing the best.
Okay, so we’re all on the same page in terms of Pinterest’s Business terms. The most special part about these tools is that they’re geared to not only help you grow and make sales, but to make the experience as user friendly for their consumers.
And Pinterest is constantly coming out with new ways to do both!
That is why Pinterest keeps growing and has created a massive space that continues to expand. Their Shop Tab, Idea Pins, Rich Pins etc., make it so easy for people to find what they’re looking for, and then purchase it from you. So if you’re not using Pinterest to market your business, trust me – you should be,
Now, let’s break the basics down on how to set up a Pinterest for Business profile so you can get Pinning and making sales like the boss you are!
The first step in creating a professional-looking Pinterest account that generates sales is switching to a Business Account (if you haven’t already). However, that’s just one piece of the pie. (Albeit, an essential part of the pie! Mmm… pie. )
The eight tips below will help you not only appear professional and trustworthy to your audience but will help you appear in more searches, generate more website traffic and sales, and grow your audience! Can I get a hallelujah in the back?!
We have a helpful guide to creating a Pinterest Business account for you if you don’t have one, or you’re wondering if you should make the switch.
But, to put it simply, Pinterest states that if you use Pinterest for commercial purposes, you must create a business account and agree to their Terms of Service. If you already have a following, you can simply switch it from a personal to a business account in three simple steps.
If you have a Personal account and switch it to a Business account you can keep your same audience. So really, there’s nothing to lose!
Overall, having a Business account gives you all of those amazing features we discussed earlier, along with analytics that can make any entrepreneur’s dreams come true. Pinterest Business can track how many sales come from Pinterest and potentially inspire you to promote some Pins and generate even more sales!
While a Pinterest Personal account may be great for consumers, the Business account is there to make your life easier and help you make more money.
I recommend writing a simple yet compelling description of your business/account. Something that shows who you are, what you’re doing, and why it’s unique. And make sure to include your website’s URL! Ninety-seven percent of searches on Pinterest are unbranded, so include your keywords in your name and description to help your content show up in searches.
Make your other accounts as easy to find as possible, and allow Pinterest to track those analytics too! You’ll be able to see how many people are popping into your other channels like Instagram, Etsy, and YouTube. This aids in the growth of your other accounts too!
When editing your profile, on the left-hand side, there’s a Claim button. Click it, type in your website URL, and complete the steps to link it to your Pinterest page successfully. Note: you can now claim more than one website.
This will help people find and purchase your products easier, and it also allows Pinterest to track the analytics for you. This also automatically links all of your Pins to your website unless you manually switch a Pin’s URL. Here’s a guide to help you claim your website on Pinterest!
Press the pencil icon next to your name to edit your name, profile picture, cover photo, and the info section from your dashboard.
Pro Tip: If you don’t manually input a cover photo, Pinterest will automatically upload a collage of your Pins in that designated spot. But a cover photo that has your logo and your brand’s colors will make a huge difference in your presentability! Here’s where you can find Pinterest image sizes for your cover photo and profile picture!
As mentioned above, this feature allows you to track what people do on your site after seeing your Pins. Are they browsing other pages, buying anything?
This incredible feature allows you to see what’s working best in your marketing strategy.
Now, here’s where we get to the fun part, optimally organizing your boards. To create a new board, go to your profile and click Create a Board.
Add a Board name that best describes what will be on your Board. Try to include some keywords in the Pinterest board description and make sure that everything you add to that Board is relevant to that name and description. All of those things will help with Pinterest SEO and driving more people to your account.
Go back to your dashboard and press the plus sign located in the upper right corner and select “Create a Pin”. Upload an image or video; you can crop, trim videos, and add text in the Pin editor.
Add a Pin title, description, related keywords, and hashtags. Always include a link, even if it’s just your website homepage. Then, choose which board you’d like the Pin to be located on.
And then, click Publish!
Congratulations! You did it! Your Pinterest profile is now pro-status. With these tweaks, you’ll reach much more people and make it easy to find your website and products!
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If you want to go from pro to expert, keep on reading for additional tips and tricks on how to take this fantastic platform to the next level for your business!
Okay, we’ve gone over the perks of using Pinterest Business and how to set up a professional-level account. Now, let’s go over some very good-to-know tips on using Pinterest to establish a consistent brand and build a community leading you to expert status.
What colors, fonts, voice, messaging, values, etc do you want to use? Experimenting with different styles and colors is a great way to reach new people, but always include either a logo or URL on your Pins.
Utilize your best product shots with high-quality images that aren’t overly filtered or altered. Clean, high-quality, and concise imaging helps you look like a professional who knows what they’re doing, and it establishes trust with your audience.
Inspire with your Pins! Thanks to Tailwind Create, which gives you access to hundreds of personalized, unique designs ready to import at the click of a button.
It’s never been easier to make gorgeously appealing, professional-looking Pins. The more captivating your Pins, the more likely you are to get that follow and sale!
Provide an intriguing Pin Title. This goes hand in hand with building a voice for your brand. Before anything, try to be you and bring your personality to your brand and business. After all, there’s only one “you!”
Oh, and don’t repeat the text that’s on your Pin image – people will read that anyway – make good use of this extra real estate that appears in feeds and search results.
Make the copy clear, concise, and descriptive on your Pinterest Pin designs, and in your Pin description. Use keywords and phrases, and don’t be afraid to try new things and see what sticks.
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Building a community gives you authority and an audience who can keep sharing your Pins to reach more people. Hone in on your niche, figure out who is most likely to buy from your company, and what they are Pinning.
Look at their accounts and determine what type of content is most interesting to them!
Once you’ve discovered what your followers and audience most gravitate toward, you can use your Pins to draw them in further, along with their like-minded peers!
Expert tip here: if you’re in the women’s fashion space, and many of your audience love travel, feature your clothing in exotic places. Two birds, one stone!
Vertical Pins tend to take center stage and work best with Pinterest’s formatting.
Idea Pins, as mentioned earlier, are a creative way to add all the information a person would need onto one single Pin using multiple slides. It makes storytelling and recipe sharing easier than ever! Video Pins also allow you to tell a story in a compelling way.
Promoted Pins make it easy peasy for users to discover and purchase products and services. 50% of users buy products after viewing a Promoted Pin.
71% of Pinterest users are female, making it the ideal place to market to women. Especially with how user-friendly it is to shop! Here’s how to run Pinterest ads!
Since many Pinners are on mobile devices, this can make a huge impact on your Pins being seen, shared, and clicked on.
You can use Pinterest’s clickable element to preview the button on different devices and see if the dimensions need to be tweaked. Overall, this is why vertical 2:3 Pins are the best Pins because they’re the most user-friendly.
Now, this may be the most important part of Pinterest: Use good quality images! Not pixelated or over-edited and filtered images. The more professional the image look, the more likely they are to be Pinned and clicked on.
Use large text on your Pin where possible to describe what that Pin is!
If the main goal is to get users from Pinterest to your site, don’t disappoint them with a poor experience. You can create a good website experience by making sure your site is fast, professional, user-friendly, and aesthetically pleasing.
Also incredibly important: when something is “out of stock,” make it obvious and redirect to other similar options!
Once again, this is where the Shopping Pins are your best friend! Whenever possible – on Pins, on your Pinterest profile etc. – include links to your site.
Testing out Shop Tabs for Pinterest and driving traffic directly to the products they’re seeking, makes sales as easy as pie!
Pinterest is a search engine, and certain keywords are searched more than others. You can search keywords in the Pinterest search bar, and check out Pinterest Trends for some inspiration!
Without stuffing your keywords all over the place, make sure they are present in your Pin titles and descriptions, and on your Pinterest boards. That way people can easily find your content when searching Pinterest!
To learn more, we also have a FREE Webinar hosted by Pinterest expert, Alisa, that can teach you all you need to know about using Pinterest for Business!
Overall, Pinterest is a positive platform, with most users describing it as a place that fuels creativity and positive vibes.
Pinterest makes it easier than ever to continually reach new customers and take your sales to the next level. Pinterest features are optimal for business usability for sales, more so than some other platforms!
Pinterest features, like Idea Pins and Shopping Pins, allow maximum traffic to your website. Their easy-to-use analytics also give you the insights you need on what to tweak, where to reroute, what falls flat, and what’s working extremely well.
Marketing your business on Pinterest is likely the best thing you can do to take it to the next level. And thanks to Tailwind Create and our hundreds of Pinterest Pin templates, it’s easier than ever to create high-quality Pin designs without being a designer!
It all starts with good-quality Pins – let us do that step for you!
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Pinterest templates are an incredible resource for marketers looking to promote their products, ideas and content on Pinterest without spending a ton of time branding and styling Pin designs from scratch.
This isn’t to say all your Pins should look the same; you should always be creating fresh Pins and content for Pinterest. However, a set of well-crafted templates can help you create beautiful Pins that showcase your photos and content while keeping your branding intact.
A good way to think about this is having a set of templates for every type of content you produce.
Whether you’re designing Product Pins, promoting a blog post, or sharing a quote, you should have at least 1-3 Pinterest template designs suited to that format. That way, you can customize a set design around your photo and content – not the other way around!
Plus, having multiple Pinterest templates available (for, say, promoting your blog post) means that you’ll have visual variety for your created Pins. If you have just one template that you use, your Created tab on Pinterest is going to look awfully boring!
Ok, now you know why Pin templates can really help your boost your Pinterest marketing. Let’s dive into the specifics of what to include in Pin templates. We’ll also go over where and how to make them!
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One of the main advantages of creating Pinterest templates is that you have branded resources for promoting your content and products on Pinterest at your fingertips! And, they’re fairly easy to make!
Here are the main elements you want to include a space for in your Pin design:
You’ll also want to make sure that your branding is emphasized throughout your template.
This means incorporating your color palette, branded fonts, and a logo or website!
There are a lot of design tools out there you can use to make beautiful Pin images, like Canva, PicMonkey and editable templates purchased from Creative Market!
You’ll simply choose a design you like, and customize the elements of the Pin to match your image and branding. In order to create a robust Pinterest template library, you may have to spend a few hours hunting for your favorite designs that work for your content types and then customizing each with your branding.
Or, you can start from almost done with Tailwind Create!
Our smart visual designer will generate templates in one click based on your industry, branding, or even the color palette of your photo!
It’s a huge time saver, and helps you generate thousands of personalized designs for Pinterest (and your other social platforms!) in half the time.
Here’s how to use a personalized Pinterest Template in Tailwind Create, step by step and save hours of design time:
It couldn’t be easier to create personalized social media posts in half the time with Tailwind Create. See what others have created with our tool!
When building or using Pinterest templates, there are a few tips and tricks you’ll want to keep in mind on how to make your Pinterest Pins beautiful!
Image quality is key when it comes to Pinterest Pins. After all, would you click on a Pin with blurry, pixellated images, or snaps taken in low-quality lighting?
Clear, crisp images draw Pinners’ eyes, and showcase your products or topics really well in the busy Pinterest feed! They help tell a story – maybe even before your viewer reads the Pin Title – and can make or break the decision to click.
And, did you know that you can get professional-looking pictures for your Pins right on your phone? Check out our FREE phone photography webinar for more details!
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Next, you’ll want to choose the background of your Pinterest template. Generally, when you create a Pin with a large block of text, you want to choose a background that doesn’t distract from the text or make it difficult to read – like a solid background color. Minimalist Pin designs work particularly well for this!
Images can also make for good backgrounds to Pins without a lot of text. You’ll want to choose a simple photo for your background, with plenty of white space for your copy.
If your photo doesn’t have white space, consider adding a text overlay to your Pin so that the text is clearly readable. You should also make sure your text is high enough contrast to be easily read on a screen.
This not only helps your Pinterest audience, it helps Pinterest itself understand exactly what your Pin is about!
Pin Titles tell your users exactly what your Pin is about – and did you know they tell Pinterest what it’s about, too?
Pinterests’ visual AI tool can read the text on your Pin – well, some text. It really struggles with script and handwritten fonts, so even though these are cute, they don’t help Pinterest SEO.
And trust us, you really want to optimize your Pin designs with Pinterest SEO in mind. When the algorithm (and your users) have a clear understanding of what your Pin is about, it will surface in relevant search results for Pinners interested in that topic. That’s more eyes on your content, and more traffic to your site!
To make a design-friendly Title that hits the points of Pinterest SEO, include your main keyword or topic in your Pin Title, and fight the urge to make it too long. A short, snappy title doesn’t detract from your Pin image or take up too much space in the design, while getting the point across.
You can use up to 100 characters in your Pin Title!
If you think about it, the Pinterest feed is filled with hundreds of Pin images side by side, each inviting Pinners to click and learn more. If you’re interested in building engagement and a loyal following on Pinterest, subtle branding touches on your Pin can help!
If you have a brand logo, consider including it on your Pin in the corner, or at the bottom of your Pin.
If you don’t have a logo, include your website address. This helps users know who made the content, and where to go for more things like it!
Want more information? Read our in-depth guide on creative best practices for Pin design!
You may be wondering how often to post on Pinterest, and looking for information on the best days to post on Pinterest. Well, we have some good and bad news for you here!
The bad news is there is no best time to post on Pinterest. The good news, is that any time could be a good time to post on Pinterest. The key is not posting at the right time and date, but perfecting your Pinning consistency. Here it is from Pinterest themselves:
It’s a good idea to save Pins regularly—consistent, daily activity is better than a once-a-week flurry. Be patient and stick with it.
Unlike social networks where all of your audience reach typically happens in the first 24 hours, the reach of your content on Pinterest will continue to grow over time as Pinners discover and save your Pins. Publishing consistently over consecutive months is the best way to build a dedicated audience.
Pinterest
Our recommendation is to look at how much time you have to commit to generating content to Pin, so that you always have a consistent flow of Pins to your boards.
“There’s no point in pinning 100 times per day if you don’t have the time and content to fill those slots from week to week. You want to be able to set yourself up to maintain a flow of relevant and quality content.”
Taylor Hall, Tailwind Customer Success
That’s where our Tailwind Pinterest scheduler comes in handy – so that you can experiment and find the pinning schedule and cadence that works best for your audience.
If you have the time to publish 10-15 new Pins every day, try it for a while and monitor your engagement with our Pinterest analytics tool. From there, you can make the choice to scale your Pinning rate up or down, or make changes to your Pinterest content!
The sweet spot may take some sleuthing to find, but you’ll be rewarded with more engagement on Pinterest and better performance of your Pins – and Tailwind is here to help!
Plus, our Tailwind Create tool enables you to publish all your freshly designed Pins to your Pin queue in one click of a button, saving you a ton of time! Curious? Try it out today!
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