Buffer vs. Tailwind

You probably know where we are going with this… naturally we think we are the best! Why? To state it simply, Tailwind is the only Instagram marketing tool with a built-in Smart Assistant that helps you create a results-focused Instagram strategy:

Improve Your Organic Reach. See the best times to post with Tailwind’s Smart Schedule, identify hashtags that will give you an advantage with Hashtag Finder, and measure your success with our analytics that show you what you need to know to keep growing.

Create Content Your Audience Loves. Visualize your feed, create customized content plans, and use our post ideas and templates to create stunning content.

Convert More of Your Audience. With Smart.Bio you can send your audience to specific blogs or products on your website with one click, then track your analytics to capitalize on what’s working.

Like adding an (affordable) Instagram expert to your team. Manage all aspects of your instagram planning, posting, engaging and analyzing from your Tailwind dashboard. Buffer just doesn’t include the features you need to fully manage your Instagram marketing, unless you have a pricey Business Account.

Just like Buffer, Tailwind is 100% Safe to Use. Tailwind is an official Facebook Partner, so you can rest easy knowing your account is safe.

Have Time to Decide. Buffer offers you a full featured trial, but only for 14 days. With Tailwind, you get 30 Instagram posts, which for most people is about a month!

Boost Your Engagement with Smart Schedule. Let Tailwind pick the post times when your audience is already most engaged to get more engagement out of every post. With Buffer, you can set up your own posting times, but then you’ll need to optimize them yourself.

Schedule a Variety of Content. Both Tailwind and Hootsuite allow you to auto post images, videos, and Instagram Stories. In addition, you can schedule your multi-image (carousel posts) with Tailwind - not so for Buffer.

Give Yourself the Advantage with Hashtags. Inside Tailwind, you can search for and select the best hashtags based on our color-coded “good, better, best” recommendations. Buffer doesn’t have a way to discover new hashtags within their tool. Tailwind and Buffer both allow you to save lists of hashtags so you can use them again and again, though.

One-Click Cross Posting to Facebook. Save yourself some time by re-using your Instagram content on Facebook, and customize the caption with just one click. Both tools allow you to post create custom captions for both platforms when you create your post.

Organize & Plan Your Content. Tailwind for Instagram really outshines Buffer with color-coded content plans that help you plan, stay consistent, and always know what’s coming upl. Buffer also doesn’t have a grid-view, so it’s difficult to visualize your feed.

Never Run Out of Post Ideas. You’ll always know what to say and how to say it with our inspirational post ideas and mad-lib style captions, again this is unique to Tailwind.

Find & Store Content in One Place. Find stock photos, add text or create a graphic with our editing tools, and format your caption text so you’ll always be on brand. If you struggle sometimes to come up with, or to create, content for your feed, Tailwind really smokes the competition.

Free Branded Landing Page. Create your personalized landing page with your Instagram images and brand colors. Both Tailwind and Buffer allow you to customize your landing page with your brand colors. Tailwind’s Smart.Bio tool is also free forever, whereas Buffer’s tool is only available on their more expensive plans.

Customize Your Links to Your Posts. Add a link, with a call to action, to any Instagram post in a single step as you schedule. We’ll instantly update your custom landing page behind the scenes so everyone can click through to your website, blog post or product listing. This is the core functionality of a bio link tool and both Tailwind and Buffer have it.

Add Static Buttons to Your Top Content. The ability to keep your most important calls to action (like “Make a Booking”, “Shop the Sale”, “Download Now”) top of mind for anyone who clicks your bio link really sets Tailwind apart. Buffer does this too, but limits your static links to three.

Track Your Stats. You can track every visit and click so you know what happens after your audience leaves your bio. Both tools allow you to do this.

Profile Performance. On Tailwind, we give you a snapshot of your Instagram profile’s most important growth metrics like followers, likes and comments. Buffer requires you to upgrade to their Analyze product for this information.

Post Inspector. Pinpoint which top-performing posts net you the most likes and comments so you can reproduce what’s working. Buffer has similar post-level analytics.

Summary Reports. Choose to receive daily, weekly or monthly digests of your most important Instagram metrics from Tailwind. Again, Buffer requires a costly upgrade to their Analyze product to get access to this information.

Hashtag Analytics. In our app, Tailwind will show you what your top hashtags are. Buffer doesn’t have this.

Schedule more content in less time. Our Smart Schedule builds out a posting schedule of the best posting times for you, use interval pinning to upload once and pin to multiple boards, and easily collect fresh content to Pin with our browser extension.

More reach, more impressions, more saves. Get your content in front of all the right people by pooling your reach with influencers like you in Tailwind with Communities*.

The bottom line is: Tailwind is simply built to help you get better Pinterest results in less time.

Spend Less Time on the Scheduling Hamster Wheel. Tailwind will create a Smart Schedule for you – an optimized posting plan based on your individual analytics. With Buffer, you’ll have to experiment and build your own, optimized schedule.

One Post = Many Pins. Buffer only allows you to select one Board per Pin, but with Tailwind, you can select as many Boards as you want, and even set them to post at an interval so they are spread out over several days and weeks. Major time saver!

Grab Content from Anywhere. With our browser extension you can grab Pinnable content from anywhere on the web with just one click – no copying and pasting and fussing with long links to Pin later. While we have extensions for all major browsers, Buffer just has one for Chrome.

Keep Your Account Safe. Tailwind is the only Pinterest marketing platform with a Spam SafeGuard. We will tell you if your pinning behavior is in danger of looking “spammy” to Pinterest, so you can adjust and keep your account safe. Later doesn’t help you stay on top of current best practices.

Quality Content at Your Fingertips. You will always have fresh new content to share when you join one of the thousands of Tailwind Communities*. This just isn’t something Buffer has thought of for Pinterest yet.

Reach More of the Right Audience. Submit your best content to your Communities*, and have other serious Pinners share it with their engaged audiences… then you do the same for them. There really isn’t a way to collaborate and share with others with Buffer.

Profile Performance. Buffer won’t show you your key profile insights unless you upgrade to their Analyze tool, but Tailwind will show you your key account growth stats.

Pin Analytics. With the Tailwind Pin Inspector, not only can you see the total repins for each Pin (just like Buffer), but we also make it super easy to re-queue your top performing Pins to share again.

Emailed Reports. You can get analytics reports regularly emailed to you from Tailwind but again, Buffer keeps this functionality behind an upgrade to their Analyze tool.