Buffer vs. Tailwind
Bufferโs โone-size-fits-allโ approach to social media scheduling leaves you wanting more for Instagram and Pinterest. Luckily, Tailwind has been built specifically with these two platforms in mind, with smart tools for both that you get full access to with a free trial!
Buffer vs. Tailwind for Instagram
You probably know where we are going with thisโฆ naturally we think we are the best! Why? To state it simply, Tailwind is the only Instagram marketing tool with a built-in Smart Assistant that helps you create a results-focused Instagram strategy:
Improve Your Organic Reach. See the best times to post with Tailwindโs Smart Schedule, identify hashtags that will give you an advantage with Hashtag Finder, and measure your success with our analytics that show you what you need to know to keep growing.
Create Content Your Audience Loves. Visualize your feed, create customized content plans, and use our post ideas and templates to create stunning content.
Convert More of Your Audience. With Smart.Bio you can send your audience to specific blogs or products on your website with one click, then track your analytics to capitalize on whatโs working.


Tailwind is just so much better. Itโs not time consuming. Everything is all in one place. I was able to post a monthโs worth of content in an hour.
Roseletty Feliciano / @roselettyfeliciano
former Buffer user

Comparing Price
Tailwind is packed with Instagram-specific features for one, all-inclusive price.
Like adding an (affordable) Instagram expert to your team. Manage all aspects of your instagram planning, posting, engaging and analyzing from your Tailwind dashboard. Buffer just doesnโt include the features you need to fully manage your Instagram marketing, unless you have a pricey Business Account.
Just like Buffer, Tailwind is 100% Safe to Use. Tailwind is an official Facebook Partner, so you can rest easy knowing your account is safe.
Have Time to Decide. Buffer offers you a full featured trial, but only for 14 days. With Tailwind, you get 30 Instagram posts, which for most people is about a month!
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Price* |
$14.99/month (Plus) Tailwind for Instagram |
$65/month |
Posts Included | Unlimited | Unlimited |
All Publishing and Hashtag Features (including Stories Scheduling) Included in Free Trial |
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Official Facebook Partner |
*monthly billing
Comparing Instagram Scheduling
Create Confidently with Smart Insights You Wonโt Find Anywhere Else
Boost Your Engagement with Smart Schedule. Let Tailwind pick the post times when your audience is already most engaged to get more engagement out of every post. With Buffer, you can set up your own posting times, but then youโll need to optimize them yourself.
Schedule a Variety of Content. Both Tailwind and Hootsuite allow you to auto post images, videos, and Instagram Stories. In addition, you can schedule your multi-image (carousel posts) with Tailwind - not so for Buffer.
Give Yourself the Advantage with Hashtags. Inside Tailwind, you can search for and select the best hashtags based on our color-coded โgood, better, bestโ recommendations. Buffer doesnโt have a way to discover new hashtags within their tool. Tailwind and Buffer both allow you to save lists of hashtags so you can use them again and again, though.
One-Click Cross Posting to Facebook. Save yourself some time by re-using your Instagram content on Facebook, and customize the caption with just one click. Both tools allow you to post create custom captions for both platforms when you create your post.
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Post Scheduling | ||
Post Limit | Unlimited | 2000 |
Auto Post | ||
SmartSchedule | ||
Hashtag Finder | ||
Reusable Hashtag Lists | ||
Hashtag in First Comment | ||
Multi-Image Scheduling | ||
Stories Scheduling | ||
Video Scheduling | ||
User & Location Tagging | ||
Cross-Post to Facebook | ||
Chrome Extension (Collect Content) | ||
Safari & Firefox Extensions (Collect Content) | ||
iOS & Android Apps |


Tailwind is going to save them literally hours of their week. It takes all the guesswork out of it.
Nancy Basile / @plussizenerd
former Buffer user

Comparing Instagram Visual Planning
Never Run Out of Ideas and Visually Plan an Eye-Catching Feed
Organize & Plan Your Content. Tailwind for Instagram really outshines Buffer with color-coded content plans that help you plan, stay consistent, and always know whatโs coming upl. Buffer also doesnโt have a grid-view, so itโs difficult to visualize your feed.
Never Run Out of Post Ideas. Youโll always know what to say and how to say it with our inspirational post ideas and mad-lib style captions, again this is unique to Tailwind.
Find & Store Content in One Place. Find stock photos, add text or create a graphic with our editing tools, and format your caption text so youโll always be on brand. If you struggle sometimes to come up with, or to create, content for your feed, Tailwind really smokes the competition.
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Unlimited Media | ||
Drag & Drop Grid | ||
9 Grid Preview | ||
Saved Captions | ||
Color Coded Content Plans | ||
Post Inspiration | ||
Mad-Libs Style Caption Templates | ||
Image/Graphic Design Tools | ||
Font Formatting for Post Captions | ||
Stock Photo Library |


This will save me so much time! Itโs like a dream.
Jen Vazquez / @jenvazquezphotography

Comparing Bio Link Tools
Make the Most of Every Click โ No Traffic Left Behind!
Free Branded Landing Page. Create your personalized landing page with your Instagram images and brand colors. Both Tailwind and Buffer allow you to customize your landing page with your brand colors. Tailwindโs Smart.Bio tool is also free forever, whereas Bufferโs tool is only available on their more expensive plans.
Customize Your Links to Your Posts. Add a link, with a call to action, to any Instagram post in a single step as you schedule. Weโll instantly update your custom landing page behind the scenes so everyone can click through to your website, blog post or product listing. This is the core functionality of a bio link tool and both Tailwind and Buffer have it.
Add Static Buttons to Your Top Content. The ability to keep your most important calls to action (like โMake a Bookingโ, โShop the Saleโ, โDownload Nowโ) top of mind for anyone who clicks your bio link really sets Tailwind apart. Buffer does this too, but limits your static links to three.
Track Your Stats. You can track every visit and click so you know what happens after your audience leaves your bio. Both tools allow you to do this.
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Schedule Posts with Links | ||
Static Button Links | ||
Brand Your Bio Pages | ||
Bio Link Analytics | ||
Google Analytics UTM Tracking | ||
Shopify Integration | ||
Multiple Links per Post |
Comparing Instagram Analytics
Analyze, then Strategize to Keep Growing
Profile Performance. On Tailwind, we give you a snapshot of your Instagram profileโs most important growth metrics like followers, likes and comments. Buffer requires you to upgrade to their Analyze product for this information.
Post Inspector. Pinpoint which top-performing posts net you the most likes and comments so you can reproduce whatโs working. Buffer has similar post-level analytics.
Summary Reports. Choose to receive daily, weekly or monthly digests of your most important Instagram metrics from Tailwind. Again, Buffer requires a costly upgrade to their Analyze product to get access to this information.
Hashtag Analytics. In our app, Tailwind will show you what your top hashtags are. Buffer doesnโt have this.
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30 Day Analytics History | ||
Post Level Analytics | ||
Profile Analytics | ||
Weekly Summary Reports | ||
Bio Link Tool Analytics | ||
Hashtag Analytics |
The Best Support in the Business
The cherry on the top with Tailwind is our incredible, US-based, customer success team who are always available via email or chat to help you reach your marketing goals. No other social media marketing tool has made as much of an outsized investment in supporting their customers one-on-one as Tailwind.



Tailwindโs customer service is great. You get to talk to a real person.
Virginia Newton / @Kaftan_Life

Pinterest Comparison Outline
Buffer vs. Tailwind for Pinterest
When it comes to Pinterest, there really is no question that we are leading the way with the #1 Pinterest marketing tool in the world. Not only do we want to save you time by helping you get your Pins scheduled, we want you to keep improving your results too. Buffer just doesnโt go much beyond basic scheduling functionality.
Schedule more content in less time. Our Smart Schedule builds out a posting schedule of the best posting times for you, use interval pinning to upload once and pin to multiple boards, and easily collect fresh content to Pin with our browser extension.
More reach, more impressions, more saves. Get your content in front of all the right people by pooling your reach with influencers like you in Tailwind with Communities*.
The bottom line is: Tailwind is simply built to help you get better Pinterest results in less time.
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Price* |
$14.99/month (Plus) Tailwind for Pinterest |
$65/month |
Posts Included | Unlimited | 2000 |
All Publishing Features Included in Free Trial |
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Official Pinterest Partner |

As soon as I started using Tailwind, our site traffic skyrocketed. I truly believe Tailwind is THE tool that helped us grow a site from nothing to a full-time income in under a year.
Tailwind jump-started my new Etsy shop, Gypsea Art Designs! I get so much traffic I have to keep adding more inventory every day.

Comparing Pinterest Scheduling
Save Time Scheduling and Optimize Your Content at the Same Time
Spend Less Time on the Scheduling Hamster Wheel. Tailwind will create a Smart Schedule for you โ an optimized posting plan based on your individual analytics. With Buffer, youโll have to experiment and build your own, optimized schedule.
One Post = Many Pins. Buffer only allows you to select one Board per Pin, but with Tailwind, you can select as many Boards as you want, and even set them to post at an interval so they are spread out over several days and weeks. Major time saver!
Grab Content from Anywhere. With our browser extension you can grab Pinnable content from anywhere on the web with just one click โ no copying and pasting and fussing with long links to Pin later. While we have extensions for all major browsers, Buffer just has one for Chrome.
Keep Your Account Safe. Tailwind is the only Pinterest marketing platform with a Spam SafeGuard. We will tell you if your pinning behavior is in danger of looking โspammyโ to Pinterest, so you can adjust and keep your account safe. Later doesnโt help you stay on top of current best practices.
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Pin Scheduling | ||
Browser Extension | ||
Multi-Board Pinning | ||
Interval Pinning | ||
SpamGuard |


Have tried Buffer, Hootsuite and several other apps and nothing can match the Tailwind App. It's because this app is designed for Pinterest...
@passinco

Comparing Communities*
Grow Faster Together with Tailwind Communities*
Quality Content at Your Fingertips. You will always have fresh new content to share when you join one of the thousands of Tailwind Communities*. This just isnโt something Buffer has thought of for Pinterest yet.
Reach More of the Right Audience. Submit your best content to your Communities*, and have other serious Pinners share it with their engaged audiencesโฆ then you do the same for them. There really isnโt a way to collaborate and share with others with Buffer.
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Quickly Find Content from Influencers You Trust | ||
Have Others Pin Your Content | ||
Expand Your Network with Communities* Chat |


I definitely see more repins when I share my content on Communities.
Tracy Van Overbeek / thisgrandmaisfun.com
(Member of 9 Communities*, owns 5)

Comparing Pinterest Analytics
Analyze, Then Optimize Your Pinterest Content
Profile Performance. Buffer wonโt show you your key profile insights unless you upgrade to their Analyze tool, but Tailwind will show you your key account growth stats.
Pin Analytics. With the Tailwind Pin Inspector, not only can you see the total repins for each Pin (just like Buffer), but we also make it super easy to re-queue your top performing Pins to share again.
Emailed Reports. You can get analytics reports regularly emailed to you from Tailwind but again, Buffer keeps this functionality behind an upgrade to their Analyze tool.
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Profile Analytics | ||
Pin Analytics | ||
Emailed Reports |