Karmaloop grew Pinterest followers by 124% and Repins by 13x in their first 3 months with PinLeague.
Karmaloop, the leading e-tailer of Street Fashion, clothing and accessories saw the promise in Pinterest commerce early on. Without much effort on their part, their audience began pinning Karmaloop’s fashion-forward products to Pinterest, driving traffic and revenue back to their site.
While Karmaloop’s long-term goal for marketing on Pinterest is driving e-commerce sales of the products they carry, they understood that the first step in that journey was to build a highly engaged, passionate audience. With that in mind, they came to PinLeague in April of 2012 with a few questions in mind:
- Is our audience on Pinterest?
- How can we connect with influencers to build a more robust community?
- How do we know which content is resonating with our audience?
After reviewing PinLeague’s service offerings, Karmaloop decided to begin a Pro Plan subscription to Tailwind’s Audience Building Engine to grow their Pinterest followers. We worked together to understand their target audience, identify Pinterest users who fit the profile and begin engaging those users. It was important to Karmaloop, and to PinLeague, that the users recruited were highly relevant to their marketing efforts and interested in their products. This would yield a better Pinterest ROI for them.
The uplift that Karmaloop saw began almost immediately and was among the strongest results we’ve seen at PinLeague for a brand of their size. In just 3 months (May-July 2012), Karmaloop’s Pinterest followers grew 124% and total Repins across their boards grew over 13x!! The results speak for themselves:
In addition, the data and insights available through PinLeague’s Pinterest Analytics Dashboard helped Karmaloop identify which content was resonating with their users, so they could adapt their editorial strategy rapidly. 3 months later, Karmaloop is still mentioned in pins across Pinterest ~200-300 times daily.
Daniel Maloney is the CEO and Co-founder of Tailwind (http://tailwindapp.com), a marketing platform trusted by hundreds of thousands of businesses worldwide. Tailwind’s mission is to make world-class marketing easy for everyone. A veteran of the internet industry, Danny lead New Initiatives at Google Maps / Local and YouTube, served as General Manager of AOL Video and founded other companies in the fields of e-commerce and visual discovery prior to Tailwind.