Getting Starting on Pinterest is HARD.
Despite being well-known and well-respected organization with great success in one of Pinterest’s most active user states, OK Humane was having a hard time connecting with their target audience on Pinterest. Close to six months after their first pin, https://pinterest.com/okhumane sat at only ~70 followers. To get them over the new account blues, we suggested turning on Tailwind’s Audience Engine to engage animal lovers across Pinterest.
Local Targeting on Pinterest is Even Harder.
Local Targeting + Audience Development Worked.
The results of adding Local Targeting to the Audience Engine have been impressive for the Central Oklahoma Humane Society. Just 6 weeks in to their use of PinLeague, Pinterest followers had grown from less than 80 to nearly 500. This makes them one of the fastest growing new Pinterest charity accounts we’ve seen!
In addition, PinLeague shared some insights and Pinterest best practices that helped the team at OK Humane adjust their Pinterest content strategy. As a result of their efforts, OK Humane now has an average of >2 repins per pin, where their previous average was 0.2!!
Check out the results for yourself, with these screenshots taken from the PinLeague’s Pinterest Analytics tool.
Daniel Maloney is the CEO and Co-founder of Tailwind — your new Marketing team, helping you create social media designs, schedule posts, and optimize across Instagram, Facebook, and Pinterest with one easy-to-use social media management tool. A veteran of the internet industry, Danny previously led New Initiatives at Google Maps / Local and YouTube, served as General Manager of AOL Video, and founded other companies in the fields of e-commerce and visual discovery prior to Tailwind. He’s passionate about business strategy, entrepreneurship, and growth!