Marketing Best Practices

Using Authenticity to Reach Your Dream Clients with The Pajama Marketer

Lesa Banks was an award-winning Fortune 500 Marketer who worked with big companies and crushed goals. She loved marketing so…

January 4, 2022

80/20 Rule: The Content Strategy That Makes Followers Stick

In a post-pandemic online world, content strategy has become the new biggest concern for smart marketers. With more social media…

December 14, 2021

Born to Be an Entrepreneur: Meet Sandy Dedeian of Rectified

Sandy Dedeian was born into a family of entrepreneurs, and if owning a business was ever meant to be for…

October 14, 2021

11 Pro Marketers Share Their Top Tips for Small Business Marketing

As a small business owner, you’re probably really great at your craft. You’re a baker who makes amazing cinnamon rolls.…

July 21, 2021

A 30-Minute Marketing Plan for Busy Small Business Owners

For many small business owners, marketing can feel overwhelming. You’re so busy delivering for your customers and clients or working…

July 7, 2021

Getting to Know You: Creating Actionable Marketing Personas

Let’s face it. When was the last time you really looked at your company marketing personas and actually used the…

July 6, 2021

5 Must-Know Basics for Marketing Your Business Online

Let’s face it. You can no longer be truly competitive in business if you are not found online in some…

June 24, 2021