Typical Results of Tailwind Members

    We want to be up front with you

    A lot gets written about the additional growth enjoyed by those who use Tailwind. With all of this anecdotal evidence circulating we thought it would be useful for you to see the typical results enjoyed by our members so that you’ll have a good idea of what average growth with Tailwind really looks like.

    Tailwind’s mission is to make world-class marketing easy for everyone.  It’s a huge mission for a small company, but we take it seriously.  So nearly every day we talk to marketers and small businesses like you to better understand what you’re up against, what you’re trying to accomplish, and how we can better help you to achieve it.

    We want you to succeed, and if you’ve been a Tailwind member for a while now you’ll know that we show it by constantly improving our products to make your life easier, and your marketing more successful.

    We see a bright future for marketers and we count ourselves lucky to be an Official Pinterest and Facebook Partner tool, so that we can help to make world-class marketing easy for everyone.

     

    Typical Results of Tailwind Members (2021)

    How do Tailwind members stack up against non-members? Pretty dang well, if we do say so ourselves. Keep reading and see for yourself! 

     

    Typical Results of Tailwind Create Members

    We compared the results of Tailwind Create members to all Pins Saved or Created on Pinterest in January 2021. 
     
    Tailwind Create Pins get 373% more Saves than resharing existing content. Pins made in Tailwind Create also received 47% more Saves than any other type of Pin in our data set. 
     
    For all new Pins published via Tailwind in January 2021, new Pin Creates received 3.6x as many Saves (repins) as Saves of existing Pins.
     
    Best of all? Tailwind Create gets you more results and saves you time! Our members average 1.8 minutes per Tailwind Create design compared to 15 minutes for other drag-and-drop editors.
     

    Tailwind for Pinterest Members:

    We looked at all Pins published via Tailwind, manually, or scheduled on Pinterest during July 2020 – January 2021 and found no difference in Pin engagement (saves). 
     
    When comparing engagement on saves, our members actually saw 15% higher performance for the Tailwind-published saves versus the Pinterest saves.
     

    Tailwind for Instagram Members

    When comparing Tailwind members who upgraded in 2020 to those who did not, we found that our paying members were much more active on Instagram versus those who remained on the free plan.
     
    Paying Tailwind for Instagram members post to Instagram 4.3x more often than those who sign up for a free trial and don’t upgrade.
     

    Methodology: How We Compiled These Numbers

    Data Compiled: September 2019 – January 2021

    Sample: To compile the Tailwind for Pinterest results, we looked at all Pins Saved or Created on Pinterest in January 2021 and compared those engagement numbers to those made using Tailwind Create. We then also conducted an independent study of 160,000 Pins across 1,500 profiles for a period of 16 weeks starting in November 2020. 

    For the Instagram results, we compared paying versus non-paying members for a one year period, from September 2019 to September 2020.

    Timescale: We then tracked all of these accounts over six months, pulling data for each of them at 2 days after signup and 6 months after signup.

    Defining Paying Members: A paying Tailwind member is somebody who upgraded to a paid plan within 60 days of signing up and did not downgrade during the periods analyzed. A non-user (on the free plan) is somebody who did not upgrade to a paid plan during this period.