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Comparing the Best Instagram Scheduling Tools

Finding the perfect Instagram scheduling tool can be daunting! Instagram itself is a nuanced social media platform that requires a lot of time, attention, and a thorough understanding of the Instagram community. A quick search for the best Instagram marketing tool will return tons of options with countless features and a variety of price points.

If you are serious about Instagram marketing, there are a few key feature areas that you will want to look out for.

Main Features of the Best Instagram Marketing Tools

You already know that to be successful with Instagram, there are a few skills that must be mastered. The best Instagram marketing tools are more than just a place to save and schedule your future posts. Here are some of the key category features you will want to look for:

Post Scheduling. Look for a tool that auto-posts so you don’t have to be available for post notifications, and the ability to schedule a wide variety of media like videos, multi-image posts, and even Instagram Stories.

Visual Planning. The ability to visualize your grid, then easily make changes via drag and drop is priceless! Some tools even allow you to create customized content plans.

Content Creation. The best tools also offer you post inspiration and ideas, tools to create and edit your visuals, and even caption prompts without ever leaving the tool.

Bio Link Tool. Instagram marketing doesn’t end with your post, it’s all about calling your fans to action. You should have a bio link tool that helps you manage that next step of sending someone to your website.

Analytics. Part of continuous improvement is the ability to monitor what is working! Robust analytics and key insights are essential here.

The Tailwind Difference

Built with the specific requirements of Instagram in mind, Tailwind is a team player! We are the only Instagram scheduling and planning tool with a built-in Smart Assistant!

Tailwind includes hundreds of features that help you ultimately to save time and get better results with smart insights, like:

A SmartSchedule analyzes your unique audience and recommends the best time to post for the most engagement.

Content planning tools keep a steady stream of great ideas at your fingertips. We’ll help you stay consistent and create content that delights your audience.

Hashtag helpers assist with finding, using, and analyzing hashtags to improve your reach and engagement.

Smart.Bio helps you direct your audience where you want them to go off of Instagram, and measure the effectiveness of your calls to action.

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Tailwind is a one-stop shop. Everything’s on there. I don’t have to go to different apps or platforms. I just feel like that has contributed to a huge increase of traffic to my website and increased engagement in my posts… you guys have thought of everything.

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Renee Nicolo / @reneenicolo

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Instagram Marketing Tools Comparison: The Breakdown

Here is how Tailwind stacks up against other popular Instagram planning and scheduling tools. We think you’ll see that we are so much more than just a scheduler, we are committed to helping you be the best Instagram marketer you can be!

Tailwind vs Later Planoly vs Tailwind Preview vs Tailwind Plann vs Tailwind Hootsuite vs Tailwind Buffer vs Tailwind
Price (Monthly Billing) $14.99/mo
(Plus)
$19/mo
(Premium)
$19/mo
(Duo)
$14.99/mo $9/mo
(Power User)
$29/mo $65/mo
All Features Available in Free Trial success failure failure failure failure success success
Official Instagram Partner success success success failure failure success success
SCHEDULING
Auto Post success success success failure failure success success
SmartSchedule success success failure failure success failure failure
Photo Posts success success success success success success success
Carousel Posts (Multi-Image) success success success success success failure failure
Video Posts success success success success success success success
Stories Scheduling success success success success success success success
iOS & Android Apps success success success success success success success
Browser Extensions (Collect Content) Chrome
Safari
Firefox
Chrome failure failure failure Chrome
Safari
Firefox
Chrome
HASHTAGS
Hashtag Finder / Suggestions success success failure success success failure failure
Hashtags in First Comment success success success failure failure failure success
Reusable Hashtag Lists success success success success success failure success
PLANNING
9 Grid Preview success success success success success failure failure
Drag and Drop Calendar success success success success success failure success
Color Coded Content Plans success failure failure failure success failure failure
Post Inspiration success failure failure failure failure failure failure
CREATING
Saved Captions success success failure failure failure failure failure
Mad-Libs Style Caption Templates success failure failure success failure failure failure
Image / Graphic Design Tools success failure success success success failure failure
Font Formatting for Post Captions success failure failure failure failure failure failure
Stock Photo Library success success success success success success failure
BIO LINK TOOLS
Schedule Posts with Links success success success failure failure failure success
Static Button Links success failure failure failure failure failure success
Branded Bio Page success failure failure failure failure failure failure
ANALYTICS
Profile Analytics success success success success success success failure
Post-level Analytics success success success success success success success
Bio Link Tool Analytics success success success failure failure failure failure
Hashtag Analytics success success failure success success failure failure
SUPPORT
Human (non-bot) success In-app only failure failure failure success failure
Email success success success success success success success

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The Best Support in the Business

The cherry on the top with Tailwind is our incredible, US-based, customer success team who are always available via email or chat to help you reach your marketing goals. No other social media marketing tool has made as much of an outsized investment in supporting their customers one-on-one as Tailwind.

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Tailwind’s customer service is great. You get to talk to a real person.

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Virginia Newton / @Kaftan_Life

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