In this lesson you'll learn:
This lesson provides a comprehensive, step-by-step approach to crafting an effective Pinterest strategy that transforms casual browsers into loyal customers, driving your business' growth. We'll cover everything from understanding your audience to leveraging analytics and automation, ensuring your Pinterest presence becomes a source of targeted, organic traffic that grows month after month, year after year creating a cost-effective way to find and make new customers so your business can grow.
Your Pinterest marketing will work best, and you'll get significant results much faster, if you understand precisely who you're creating it for. Defining your target audience on Pinterest goes beyond basic demographics. It's about understanding their interests, pain points, what they're searching for, and what motivates them to click that "buy" button. Think of it like creating a customer avatar:
As much as possible, you want to get inside the mind of your customer. You want to understand the exact headspace they're in when they have the problem(s) your content and products solve.
Take action:
Create a Pinterest persona for your business. Give them a name, a face (even a stock photo will do!), and flesh out their profile with as much detail as possible. Bold or highlight aspects of this persona that should guide your content creation. This will help you visualize your ideal customer and tailor your content to their specific needs.
Remember that Pinterest is a search engine, which means keywords are king. Effective keyword research unlocks the door to reaching your target audience organically. Now that you have a clear picture of who your target audience is, think about what terms your ideal customer would use when searching for products or services like yours. Use keyword research tools like Tailwind's free Pinterest Keyword Finder Tool to identify relevant keywords and phrases, then strategically incorporate them into your:
Since all your content creation flows from these keywords, it's critical that you invest the time to identify the optimal keywords.
Take action:
Conduct a keyword brainstorming session. Start with broad and obvious terms related to your business, then drill down into more specific long-tail keywords (phrases of three or more words). Use your ideal customer profile as inspiration.
Put yourself in their mindset, open Pinterest, and start searching. Make note of any possible keyword opportunities. Prioritize your list into three groups: high-priority, medium, and low so that you know which words to focus on, which to sprinkle in occasionally, and which to experiment with.
On Pinterest, your eye-catching, appealing visuals are key. High-quality, vertical images and videos are essential for capturing attention in a sea of competing content.
Having design chops certainly helps, but there are also tools like Tailwind Create that help you generate professional looking Pinterest designs very quickly.
Consider these key elements:
Take action:
Create a mood board for your Pinterest visuals. Gather inspiration from other successful brands in your niche and define your own visual style. This will help you define and leverage a consistent brand.
Your Pinterest profile is your digital storefront. Make it inviting, informative, and easy to navigate.
Take action:
Review and update your Pinterest profile. Ensure all information is accurate and up-to-date.
Consistency and volume are the keys to Pinterest success. You want to Pin at least 5 times a day (we recommend between 5 and 25 times a day). You also need to maintain that volume week after or week so that your traffic continues to grow. If your pinning is inconsistent, your results will be too.
But who has time to manually pin multiple times a day? This is why scheduling tools like Tailwind are essential for anyone serious about Pinterest marketing. Tailwind is your secret weapon for effortless scheduling and creating top-quality content at the scale it requires to generate significant traffic from Pinterest.
Take action:
If you haven't already, sign up for Tailwind and invest the time it takes to learn how to quickly generate Pin content. Start with scheduling five Pins a day for just one week (create and schedule 25 Pins). You'll find that each week you get faster and faster as you identify the bulk pin creation and scheduling workflow that works for you.
After scheduling a month of Pins, you'll have mastered an efficient bulk pinning workflow. From then on, you'll be able to create and schedule a month of Pins very quickly. It's at this point that your Pinterest marketing results will begin compounding and you'll see an increase in traffic month after month.
Creating a successful Pinterest strategy takes a little effort up front and a willingness to adapt as you learn what's working over time. By following the steps outlined in this guide, you'll begin your Pinterest marketing with a strategy built on the rock-solid foundation — an understanding of your customer's needs and desires — a proven, battle-tested starting point for effective marketing.
The most important thing is to get started with creating and scheduling Pins. After you've defined and understood your ideal customer and the keywords they use, you'll learn more by actively pinning than you will by continuing to learn and strategize.
Key takeaways: